Boston-Based WinWin.com Leads the Online Privacy Marathon.Business/Technology Editors ADVISORY...for Monday Monday: see week. (April 17) --(BUSINESS WIRE) WinWin.com Is Working on Behalf of the Marathon's 1,000,000 spectators, 18,000 official participants and 6,000 volunteers to Ensure Customer Control of Personal Information
Date: Monday, Apr. 17, 2000
Who: Boston-based WinWin.com, the first data royalties network
dedicated to protecting and rewarding consumers' personal
information, hits the streets this Patriot's Day to educate
Bostonians on their rights to their personal data. WinWin.com
and its advertising partners reward consumers with targeted,
personal messages that are tailor-made for their interests.
These advertisements are served to the consumers based on the
personal data consumers submit. In addition, consumers receive
a nominal cash royalty each time they interact with targeted
online advertising and promotions.
What: WinWin.com will distribute pre-paid phone cards at
the Marathon to incent consumers to understand the
value of their personal information. These phone
cards will allow consumers to connect to the people
important in their lives. In the same way,
WinWin.com will allow these consumers to connect to
the products and services relevant to them.
When/ As Boston celebrates its 125th Patriot's Day, local employees
Where: will be near the finish line around Boylston Street during
the race.
About WinWin.com Personal information is becoming the most valuable asset of the 21st century. The consumers' ability to control and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. personal information drives the value directly to them. WinWin.com recognizes the consumers' value. Based on the preferences and interests consumers share with the company, WinWin.com will replace the irrelevant Unrelated or inapplicable to the matter in issue. Irrelevant evidence has no tendency to prove or disprove any contested fact in a lawsuit. irrelevant adj. ads on favorite Web sites with personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. , targeted marketing messages. And, each time consumers interact Interact can refer to:
Fall of Interact While the Game Boy device was first released, Interact acquired the rights to sell Datel's Action Replay with these messages, they receive a cash royalty Compensation for the use of property, usually copyrighted works, patented inventions, or natural resources, expressed as a percentage of receipts from using the property or as a payment for each unit produced. payment. For more information visit the company's Web site at www.WinWin.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion