Boston and Maine Go Naked! Naked Food-Juice Kicks Off Distribution in Two New Northeast Markets.

Business Editors

BASKING RIDGE, N.J.--(BUSINESS WIRE)--Feb. 25, 2002

The Ultimate Juice Company, the nation's largest super premium refrigerated juice company, is continuing its investment in the Northeast by expanding into two new markets with Naked(R) Food-Juice - Boston, Massachusetts and Portland, Maine.

This move reflects the company's focus on bringing pure, all natural, great tasting juices to consumers in the East.

"Maine and Boston were logical next steps for the Northeast expansion of Naked(R) Food-Juice after our successful launch in New York in August 2001; both markets are highly developed juice markets," commented Ken Romanzi, President & CEO of Ultimate Juice Company. "We will now offer consumers in New England the unique benefit of having a pound of pure Naked fruit in each bottle. Whether consumers are looking for a meal replacement, vitamin boost, or a way to get two servings of fruit into their daily diet, Naked(R) Food-Juice is the answer."

"Research has told us consumers are looking for three qualities in what they eat and drink - nutrition, convenience and great taste," Mr. Romanzi continued. "With a variety of pure, all natural juices, smoothies and fortified smoothies (called 'superfoods') with no added sugar, Naked(R) is simply a quick and effective way that people can satisfy their 'body, psyche and soul' and do one good thing for themselves each day. We like to say, if you eat or drink nothing else...Get Naked!"

At launch, Naked(R) Food-Juice is initially selling on the campuses of Harvard, MIT and Northeastern in Boston and Maine already has 35 stores carrying Naked(R) including Whole Grocer and Green Grocer in Portland and Royal River Natural Foods in Yarmouth. Naked(R) Food-Juice initially launched August 2001 on the East Coast in New York City and is currently available in over 400 locations in the Metro New York area.

About Us

Naked(R) Food-Juice, food you drink made from bare-naked fruit, was founded in Santa Monica, CA in 1983. Naked(R) Food-Juice, all natural juices, smoothies, and superfoods with no added sugar, and are sold in supermarkets, health food stores and neighborhood markets throughout the county. In June 2000, Naked(R) Food-Juice became a distinguished member of the Ultimate Juice Company, the largest super premium refrigerated juice company in the nation.

The Ultimate Juice stable of brands include: Naked(R) Food-Juice, Fantasia(R), Zeigler's(R) Apple Cider and Natalie's Orchid Island(R). Eighteen year-old Naked(R) Food-Juice delivers a pound of high-quality fruit in every bottle; Fantasia(R) is the number one smoothie in the Midwest. Sixty-nine year-old Zeigler's(R) is a family tradition which produces ciders made up of a premium blend of over 15 apple varieties and Natalie's Orchid Island(R), which has been squeezing citrus juice since the early 1990s, has been widely recognized as the premium citrus producer in Florida.