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Boston Restaurant Associates Begins Franchising Pizzeria Regina Concept in the U.S.


BOSTON--(BUSINESS WIRE)--May 5, 1998--Boston Restaurant Associates Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:BRAI, BRAIW) (BSE See Bombay Stock Exchange.

BSE

See Boston Stock Exchange (BSE).
:BNR BNR Bulgarian National Radio
BNR Banca Nationala a României (National Bank of Romania)
BNR Biological Nutrient Removal (sewage treatment)
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, BNRW) has met the requirements of the Federal Trade Commission to begin franchising its Pizzeria Regina concept in the U.S., it was announced today by George Chapdelaine, president and chief executive officer.

"The unit-level economics of our Pizzeria Regina food court outlets is outstanding," Chapdelaine said. "The company-owned units that have been open for more than 12 months are generating revenues of approximately $1 million per unit per year. With build-out costs at only about $350,000 and store-level profit margins a comfortable 20 percent or more, the return on investment is impressive. We look forward to sharing our outstanding product and 70-year-old brand with a proents will require franchisees to open a specified number of units over a prescribed pre·scribe  
v. pre·scribed, pre·scrib·ing, pre·scribes

v.tr.
1. To set down as a rule or guide; enjoin. See Synonyms at dictate.

2. To order the use of (a medicine or other treatment).
 period of time, dependingyear, with the additional units to be opened over the next five years.

Initially, BRAI will sell Pizzeria Regina territory franchises in five states, including Flori follow.

"With Joe Hopkins Hopkins, city (1990 pop. 16,534), Hennepin co., SE Minn., a suburb of Minneapolis; inc. as West Minneapolis 1893, name changed 1928. The city manufactures machinery, computer and electronic parts, steel products, air pollution equipment, ophthalmic lenses, tools, , a highly regarded real estate consultant, (previously vice president in charge of new store development for Sbarro Inc.), representing Pizzeria Regina to mall developers, BRAI is in active negotiation in these states and others," Chapdelaine said. "Joe Hopkins, who is familiar with every fast-food concept in theton Restaurant Associates Inc. owns and operates a cha in of nine Pizzerias under the name of Pizzeria Regina ure expectations, including future expansions, franchising, revenues and earnings, and all other statements tigation Reform Act of 1995. The company intends that such forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 be subject to the safeny's actual results could differ materially from expected results.

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Publication:Business Wire
Date:May 5, 1998
Words:296
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