Boston Psychiatrist and Novelist Redefines Storytelling With Launch of MemoryMountain.com; First Web Site to Offer Interactive, Multimedia Virtual Storytelling.

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--June 12, 2000

MemoryMountain, founded by Boston-based psychiatrist, television commentator and novelist Dr. Keith Ablow, is dedicated to telling and preserving the stories of people's lives and times. On June 12, 2000, the Company launched MemoryMountain.com (http://www.memorymountain.com), the first Web site that gives people the tools to simultaneously celebrate their life experiences, link their lives to history, and record their memories for future generations.

MemoryMountain.com offers free membership, easy-to-use features and permanent storage for preserving personal memories forever. According to Company founder Dr. Keith Ablow, "We're providing all the fun of on-line photo-sharing, but we're going way beyond that. When people actually have an easy way to turn their photos and thoughts into stories, they can share much more with the people they love." Adds Dr. Ablow, "They can say what experiences meant to them and how they changed as a result of them. And since the stories are stored forever, they are a gift to one's descendants, like a family timecapsule."

MemoryMountain.com offers three unique Centers: a Life Center for creating virtual biographies, baby books, wedding books, graduation books, scrapbooks and journals; a Tribute Center for building virtual testimonials to lost loved ones that friends and family can add to; and a Civilization Center for learning about, commenting on and connecting with history. With fun, easy-to-use web tools and ready-made templates, members can build their Life and Tribute Centers quickly and easily using a combination of text, images, audio and video. Members have the option of viewing their Centers in the form of a timeline, book or flash movie, and can invite family and friends to visit their Centers at any time.

Dr. Ablow thinks of MemoryMountain.com as a kind of proactive genealogy. "Imagine," he said, "if you could not only create an on-line photo album, but if you could know that your great-great grandchildren would read journal entries you made during your life, listen to music that moved you, read poems you loved and even watch a video of your wedding. The Internet makes all of this possible, and we wanted to create a site that harnesses every bit of its potential."

With access to a series of interactive historical Timelines, members can also view the events in their lives against the backdrop of significant events that occurred at the same time and are meaningful to them. By overlaying their lives with historical Timelines, MemoryMountain.com members gain a unique cultural perspective from which they can view their own life stories.

MemoryMountain.com is a password-protected site that allows members and their guests to access and view their Centers at any time. MemoryMountain is committed to protecting the privacy of its member's memories and has enlisted the services of EMC to ensure secure and permanent storage of all personal information on the site.

About MemoryMountain:

MemoryMountain is dedicated to helping people tell, record and share the stories of their lives and times for current and future generations. The Company was founded in 1999 by Dr. Keith Ablow, a psychiatrist, television commentator and novelist whose professional life is dedicated to helping people understand their lives in the context of our evolving society.

MemoryMountain is based in the Boston area and is privately held by its founders, employees and a select group of investors. The Company's Advisory Board includes Austin Hearst, a director of Hearst Entertainment; Ron Sege, Executive Vice President of Lycos; Bruce Journey, publisher of the MIT Technology Review magazine; and J. Christopher Burch, President of Red Badge, Inc. and Links Securities in Manhattan.