Boston Properties inks elevator technology deal.Boston Properties Boston Properties, Inc. (NYSE: BXP) is a self-managed real estate investment trust (REIT) based in Boston, Massachusetts. Its primary focus is "Class A" office space which it acquires, develops, and manages in the major markets of Boston, New York City, Washington, D.C. , Inc. announced it has signed an agreement allowing Captivate Network, Inc. to install flat-panel screens in elevators in 33 of Boston Properties' Class A office buildings located in Boston, New York Boston is a town in Erie County, New York, United States. The population was 7,897 at the 2000 census. The town is named after Boston, Massachusetts. The Town of Boston is an interior town of the county and one of the county's "Southtowns. City, Washington, DC and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden . The Captivate-provided programming for the elevator screens will feature live Internet content, building-specific information, and advertising. Boston Properties will receive a share of advertising and other revenue and have an equity interest in Captivate as part of the agreement. The high-resolution flat-panel screens provide a range of news and information, such as continuously updated stock quotes and traffic and weather reports. Captivate has relationships with several content providers including The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times, Reuters, The Boston Herald, SmarTraveler, Accuweather, and TrafficStation, and is continually adding content from new providers. The screens can be programmed to display building-specific notices such as fire and life safety announcements and information on building amenities, and offer a unique advertising opportunity. Captivate estimates that a typical office worker rides in an elevator five times per day, resulting in the screens being viewed on average 100,000 times per day in a 1 million square foot office building. Robert E. Burke Robert Emmet Burke (August 1, 1847 - June 5, 1901) was a U.S. Representative from Texas. Born near Dadeville, Alabama, Burke attended the public schools of his native city. , Boston Properties' executive vice president for Operations, said, "Boston Properties chose Captivate to bring the Internet to our office building elevators because of their branded content and display panels that are high quality in appearance and well-integrated into the design of the elevator cab. This agreement with Captivate allows Boston Properties to provide state-of-the-art work environments and adds another amenity to Boston Properties' high quality office buildings." "Captivate is a powerful information and communications service tool for both building owners and tenants," said Captivate Network CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and president Michael DiFranza. "This medium leverages the power of the Internet and our partnerships with major media companies and building owners to deliver valuable information to professionals in downtown high rise office buildings. Our agreement with Boston Properties furthers our presence in the major urban markets of Boston, Washington, DC, New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and San Francisco." |
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