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Boston Piano and Young Chang Co. Jointly Announce Agreement to Design and Build New Piano Line.


NEW YORK--(BUSINESS WIRE)--Nov. 1, 1999--

New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 based Boston Piano Company, a subsidiary of Steinway Musical Instruments Steinway Musical Instruments, Inc. (NYSE: LVB) is a musical instrument manufacturing conglomerate.

Through acquisitions and mergers, the company (formerly known as Selmer Industries) has acquired a large number of musical instrument brand names and manufacturing
, Inc., and Young Chang Young Chang is a Korean manufacturer of pianos and industrial wood working machinery, headquartered in Incheon, South Korea. Young Chang also currently holds 50% of the Korean piano market.  Co., Ltd. of Inchon, Korea jointly announced the signing of an Agreement under which Young Chang will manufacture a new line of grand and upright pianos designed by Steinway. This new piano line will join Steinway Musical Instruments' other two piano brands: Steinway & Sons, the world's premier piano; and the mid-priced Boston line designed by Steinway and manufactured in Japan.

"Consumer demand for Steinway-designed pianos is extremely strong," observed Bruce Stevens, president of Steinway & Sons, "as evidenced by the current back order position for Steinway & Sons brand pianos and the tremendous worldwide sales growth of the Boston line since its introduction in 1992. We firmly believe that now is the ideal time to produce a third piano line offering an even larger number of young consumers an instrument of superior quality at an affordable price."

"We are very pleased that the Boston Piano Co. has selected Young Chang to produce its newest line of pianos" stated Jay Kim Chang-Jun "Jay" Kim (Korean: 김창준) (born March 27, 1939) is a politician from the U.S. state of California.

Kim was born in Seoul, South Korea. During the Korean War, his home was destroyed.
, managing director of Young Chang Co., Ltd. "This further validates that Young Chang has both the technology and craftsmanship to produce fine quality musical instruments."

The first models of the new line will be unveiled formally in early 2001 at the National Association of Music Merchants' annual convention and at the Frankfurt Musik Messe Show in Germany. Initially, consumers will be offered at least two grand piano models and two upright sizes in a variety of furniture styles and finishes. The new line will be represented exclusively through Steinway Halls, Steinway Piano Galleries and select Steinway/Boston dealerships in designated markets around the world. Specific pricing of these pianos has not been finalized at this time, although Stevens stated that this third line will be priced below the Boston piano.

Considered by most music experts to be the world's finest World's Finest may refer to:
  • A number of DC Comics- related media, typically involving the teaming up of iconic superheroes Superman and Batman.
  • World's Finest Comics
, Steinway & Sons pianos are created from 12,000 components and require a year to handcraft and assemble. They are sold worldwide by an exclusive network of authorized dealers. Boston pianos combine musical scale designs and features by Steinway with state-of-the-art manufacturing processes and are also sold worldwide by Steinway dealers.

Steinway Musical Instruments, Inc. (NYSE NYSE

See: New York Stock Exchange
:LVB LVB Ludwig Van Beethoven (classical composer)
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LVB Las Vegas Bay (Lake Mead, NV)
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) is one of the world's leading manufacturers of musical instruments. In addition to Steinway & Sons and Boston pianos, the company produces a complete line of orchestral and band instruments through its Selmer division, including such notable products as Selmer saxophones, Bach trumpets and Ludwig drums.

Young Chang Co., Ltd. is one of the world's largest piano makers with corporate headquarters and main piano manufacturing operations in Inchon, Korea. Young Chang pianos are sold in more than 45 countries throughout the world. The company, which has won numerous awards for its manufacturing excellence, manufactures several brands of pianos, including Bergmann, Young Chang and the Pramberger Signature Series. In 1990, the company acquired Kurzweil Music Systems Kurzweil Music Systems is a company that produces electronic musical instruments for professionals and home users. Founded by Raymond Kurzweil, a developer of reading machines for the blind, the company made use of many of the technologies originally designed for reading machines  of Boston, MA, creator of the world's leading synthesizer synthesizer

Machine that electronically generates and modifies sounds, frequently with the use of a digital computer, for use in the composition of electronic music and in live performance.
 and digital piano systems.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Nov 1, 1999
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