Boston Market expands holiday foods program to include turkey, holiday meal packages.GOLDEN, Colo.--(BUSINESS WIRE)--Oct. 21, 1996--After last year's strong holiday sales, Boston Market Boston Market (known before 1995 as Boston Chicken), headquartered in Golden, Colorado, is a chain of American fast-food restaurants. Founded in December 1985 in Newton, Massachusetts, the chain grew rapidly in the early and mid-1990s, filed bankruptcy in the late 1990s, and (R) will expand its Boston Hearth(TM) Specialty Foods for the holidays to include rotisserie turkey breast and holiday meal packages in addition to whole and half hams and banquet-sized side dishes. Boston Market stores, franchised and operated by Boston Chicken, Inc. (NASDAQ-NMS: BOST BOST Boston National Historic Park (US National Park Service) BOST Built Off-Chip Self Test ), will take orders for the branded holiday line starting today, October 21, by phone or at the store. Holiday cinnamon apple pies will also be sold. In addition, approximately 75 percent of the more than 1,023 Boston Market stores plan to stay open on Thanksgiving Day to make it easier for pick-up and to provide customers with a traditional Thanksgiving meal. "Sales of hams and banquet-sized side dishes turned a seasonal low into our best sales week last year," said Larry Zwain, Boston Market president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our customers have told us that during the holidays they want to participate more but prepare less. With today's fast-paced lifestyles, they're looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. quick, convenient high quality take-out Take-out A cash surplus generated by the sale of one block of securities and the purchase of another, e.g., selling a block of bonds at 99 and buying another block at 95. Also, a bid made to a seller of a security that is designed (and generally agreed) to take the seller out of holiday meals for home and office parties as well as the traditional meal. Because of that growing consumer trend and the addition of turkeys and holiday meal packages to the Boston Market holiday program this year, we expect sales to be even stronger." "Also new to the holiday foods program this year is an aggressive corporate sales and marketing effort targeted to sell Boston Hearth Specialty Foods as client and employee gifts. Boston Hearth Specialty Foods gift certificates in $25 denominations, are also being sold in Boston Market stores. On November 16, stores nationwide will host a "Taste The Holidays at Boston Market" open house with free sampling of holiday items and incentives to order holiday meals. The holiday program will also be supported by network television advertising. Boston Hearth Specialty Foods include whole and half boneless Bone´less a. 1. Without bones. Adj. 1. boneless - being without a bone or bones; "jellyfish are boneless" sliced Boston Hearth Glazed glaze n. 1. A thin smooth shiny coating. 2. A thin glassy coating of ice. 3. a. A coating of colored, opaque, or transparent material applied to ceramics before firing. b. Hams, slow-cured over natural hardwoods and glazed in Boston Market ovens with honey, cinnamon and cloves cloves symbolic of stateliness. [Plant Symbolism and Folklore: Jobes, 350] See : Dignity . Prices will vary by location with half hams (5 to 6 pounds) and whole hams (10 to 12 pounds) starting at around $5.49 per pound. Boston Hearth Rotisserie Breast of Turkey, deep marinated in natural juices and slow-roasted in Boston Market's rotisserie ovens, will vary in size from 2 1/2 to 3 pounds, with prices, which will vary by location, starting at around $6.49 per pound. Three holiday meal packages will be sold, including the Boston Hearth Classic Banquet, which serves 10 to 12; the Boston Hearth Variety Banquet, which serves 14 to 18 and the Boston Hearth Grand Banquet, which serves 20 to 24. Prices will vary by location, starting at around $49.99 for the Boston Hearth Classic Banquet and starting at around $89.99 for the Boston Hearth Grand Banquet. All holiday meal packages include ham or turkey entree, banquet-sized sides and cornbread. Also on sale will be banquet-sized (32 ounce) containers of Boston Market home style side dishes, including stuffing, mashed potatoes n. pl. 1. Potatoes which have been boiled and mashed to a pulpy consistency, usu. with sparing addition of milk, salt, butter, or other flavoring. It is a popular accompaniment to a meat course [U.S., 1900's], providing bulk and calories to a meal. made from scratch, gravy, corn, cranberry-walnut relish, butternut butternut: see walnut. butternut Deciduous nut-producing tree (Juglans cinerea) of the walnut family, native to eastern North America. A mature tree has gray, deeply furrowed bark. squash and creamed spinach. Boston Market retail food service stores specialize in fresh, convenient meals featuring homestyle entrees, fresh vegetables, salads and side dishes, including mashed potatoes made from scratch. Boston Market combines the freshness and quality of traditional home cooking with convenience and value. There are currently more than 1023 Boston Market stores in 38 states and Washington, D.C. CONTACT: Boston Chicken Inc., Denver Media Contact: Karen Rugen, 303/384-5076 Analyst Contact: Melissa Marsden, 303/384-5652 |
|
||||||||||||||

Printer friendly
Cite/link
Email
Feedback
Reader Opinion