Boston Market(TM) names new ad agency.GOLDEN, Colo.--(BUSINESS WIRE)--April 5, 1995--Boston Market(TM), America's fastest-growing foodservice retailer, today announced it has named J. Walter Thompson Walter Thompson refers to:
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of as its advertising agency of record, effective May 1. "As we have grown, so have our advertising and marketing needs," said Saad Nadhir, Vice Chairman of Boston Chicken, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BOST BOST Boston National Historic Park (US National Park Service) BOST Built Off-Chip Self Test ), which operates and franchises more than 590 Boston Market/Boston Chicken stores in 30 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . "Those changing needs include the evolution of the new Boston Market concept, including the introduction of turkey, ham and meat loaf, plus a new line of sandwiches, and future international growth. We have a great deal of confidence in J. Walter Thompson's people and are very impressed with the agency's scope, strategic strength, award-winning creative team and 29 U.S. field offices to support our developer network." "We are thrilled to become a strategic communications partner with Boston Market to help realize its full potential on both U.S. and global fronts," said Ron Burns, Group President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , J. Walter Thompson North America. "Their marketing concept is so innovative and the expansion opportunities are boundless. What an exciting moment to join their team." Boston Chicken, Inc., based in Golden, Colo., operates and franchises Boston Market/Boston Chicken retail food service stores specializing in complete meals featuring home style entrees, sandwiches, fresh vegetables, salads and other side dishes, including mashed potatoes made from scratch. Boston Market meals combine the freshness and quality of traditional home cooking with convenience and value. CONTACT: Boston Market, Golden, Colo. Kelly Jorgenson, 303/384-5172 or J. Walter Thompson, New York Dorothy Marcus, 212/210-7285 |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion