Boston Herald Assigns Account to to Hill, Holliday.Business Editors BOSTON--(BUSINESS WIRE)--March 22, 2000 The Boston Herald The Boston Herald is a tabloid format newspaper, though not a tabloid in the traditional sense, and is the smaller of the two big dailies in Boston, Massachusetts (the other being The Boston Globe). , the second largest daily newspaper in New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , has tapped the communications firm Hill, Holliday, Connors, Cosmopulos as its agency of record for marketing and advertising. Hill, Holliday will be responsible for conducting consumer research and developing a multi-media branding campaign, which is expected to launch sometime in the fall. Spending has not yet been determined. "Following the successful redesign of the Herald in 1998, which was extremely well-received, our job now is to remind people that the Herald has all the information they need to get through their busy and complicated lives," said Patrick Purcell, the Herald's owner and publisher. "I can't think of a better partner for achieving our communications objectives than Hill, Holliday, a premier agency with a national reputation for creativity and business smarts," Purcell said. The Hill, Holliday account team is being led by Rita Harris, a Senior Vice President/Management Supervisor with previous experience in the newspaper category overseeing the agency's marketing efforts on behalf of The Boston Globe and The Wall Street Journal. Also working on the account is award-winning copywriter George Goetz, a Senior Vice President/Group Creative Director; and Justin Holloway, Executive Vice President and Director of Account Planning "Account Planning is the discipline that brings the consumer into the process of developing advertising. To be truly effective, advertising must be both distinctive and relevant, and planning helps on both counts. . Hill, Holliday, owned by the Interpublic Group of Companies This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. Inc. (NYSE NYSE See: New York Stock Exchange :IPG IPG Implantable pulse generator, see there ) and headquartered in Boston with an office in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , is a communications agency with expertise in general advertising, strategic consulting, relationship marketing, interactive consulting and exhibition services. Its roster of clients includes Fidelity Investments, John Hancock Financial Services, Priceline.com, Dunkin' Donuts and Minolta. Hill, Holliday is on the web at www.hhcc.com. |
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