Boston Globe Promotes Two Advertising Executives; Veterans at Producing Creative Advertising Solutions that Leverage the New England Media Group's Full Spectrum of Products.BOSTON -- The Boston Globe today promoted two experienced multimedia professionals, Lauren Chacon and Lisa DeSisto, to lead the sales of multi-platform solutions available to advertisers at the Globe and other New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. Media Group properties. Chacon, currently the Globe's director of general advertising, was promoted to vice president, advertising, for the national and retail categories. DeSisto, currently vice president and general manager of Boston.com, the Globe's website, was promoted to vice president, advertising, for the recruitment, automotive, real estate and travel categories. The two sales executives will report to Mary Jane Patrone, senior vice president and chief advertising officer for New England Media Group, which includes the Globe, the Worcester Telegram & Gazette, BostonWorks, Boston.com, Globe Specialty Products and joint ventures with New England Sports Network and Metro Boston, the free, commuter newspaper. Ms. Patrone said, "Today's promotion of these two multimedia veterans is part of our ongoing reorganization of the Globe's sales team to promote our widest variety of products to advertisers. Lisa and Lauren are experts in our multi-platform strategy and will excel at Verb 1. excel at - be good at; "She shines at math" shine at excel, surpass, stand out - distinguish oneself; "She excelled in math" developing creative advertising solutions for our customers. I'm thrilled to have them on my team." In a related move, Richard Gair was promoted to succeed DeSisto as vice president and general manager of Boston.com. Gair has been vice president of finance and operations at Boston.com since 2000. "Richard Gair was a member of the original team that launched Boston.com in 1995 and is among our most capable and experienced multi-media professionals," said Martin Nisenholtz, senior vice president of digital operations for The New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Company. Chacon, 40, joined the Globe in 1995 and previously was director of sales for BostonWorks, the newspaper's recruitment services division that is frequently cited as a "best practices" model in the industry. In that position, she oversaw the creation of the Globe's first multimedia sales force selling print, online, trade shows and magazine advertising. She has also held positions at Boston.com, with StarMedia.com in Mexico City and at the Miami Herald. She received a degree in economics from the University of Massachusetts The system includes UMass Amherst, UMass Boston, UMass Dartmouth (affiliated with Cape Cod Community College), UMass Lowell, and the UMass Medical School. It also has an online school called UMassOnline. at Amherst and currently resides in Somerville, Massachusetts, with her husband and son. DeSisto, 42, has been with Boston.com since its launch in 1995. Under her leadership, Boston.com became the largest regional website in the country and one of the top 20 news sites in the US, with monthly pageviews exceeding 145 million and 3.4 million unique users. Before being named general manager in 1999, DeSisto held various positions there, including director of marketing and vice president of strategy / marketing. She is immediate past president of the Newspaper Association of America's New Media Federation, and was named one of Boston's 100 most powerful women by Boston Magazine in 2003. A native of Stoneham, she is a 1985 graduate of the University of Massachusetts at Amherst with a degree in communications. She previously held marketing positions at the Boston Phoenix and Boston Magazine. She lives in Wakefield, Massachusetts, with her husband. Gair is a 1981 graduate of Boston College with a degree in accounting. He joined Affiliated Publications, the then parent company of the Boston Globe, in 1985 and held a variety of finance positions with the company before joining Boston.com in 1995. Prior to that, he worked at Arthur Andersen & Company. He is a certified public accountant Certified Public Accountant (CPA) An accountant who has met certain standards, including experience, age, and licensing, and passed exams in a particular state. . The New England Media Group is part of The New York Times Company (NYSE NYSE See: New York Stock Exchange : NYT NYT New York Times NYT National Youth Theatre (UK) NYT New York Transit (New York, USA) NYT New York Tribune ), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. International Herald Tribune International Herald Tribune Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe. , The Boston Globe, 16 other newspapers, eight network-affiliated television stations, two New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. radio stations and more than 40 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies A yearly publication by Fortune Magazine, America's Most Admired Companies consists of corporations that are highly esteemed by the likes of Business Executives, Directors, and Analysts. A survey is taken of close to 3300 professionals who give their opinions on the companies. . The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. |
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