Boston Globe Names Sam Martin Chief Advertising Officer.

BOSTON -- Samuel P. Martin was named Chief Advertising Officer (CAO) of Boston Globe Media in an announcement made today by Mary Jacobus, president of the Boston Globe.

Mr. Martin will oversee the integrated advertising sales and marketing efforts for all the Globe's media properties which are offered to advertisers in combination and separately, offering mass-market reach and targeting flexibility. Those properties include the Boston Globe newspaper, Boston.com, Worcester Telegram and Gazette, and GlobeDirect, a direct marketing company.

"I am very excited to have Sam join us in this critical sales and marketing position," Ms. Jacobus said. "He has a tremendous record of building and leading advertising teams across multiple media platforms. He also brings a well-developed strategic view of the business, and a solid appreciation of establishing strong customer relationships."

Mr. Martin is currently senior vice president of sales for the North Jersey Media Group (NJMG), where he is responsible for the advertising departments of The Record and The Herald News, as well as the classified telecenter for the dailies and 43 weekly newspapers. His responsibilities also include the media group's Internet division and several specialty publications.

While at the NJMG, Mr. Martin successfully implemented a series of innovative advertiser programs ranging from effective packaging to new services. He also introduced new sales metrics and new products such as the most recently launched title, EXIT, a weekly alternative publication geared for young adults.

Before his position at NJMG, Mr. Martin held a variety of advertising executive positions at newspapers in several metro markets. He was the senior vice president of marketing at the Cincinnati Enquirer for several years, where he was responsible for the marketing and advertising departments of the Enquirer and The Cincinnati Post, as well as the sales efforts of Cincinnati.com. He was the advertising director at the News Journal in Wilmington, DE, and started his career at the Dayton Daily News.

Mr. Martin said, "The potential of Boston Globe Media to grow business by creating multi-media solutions for advertisers and categories is tremendous. I'm thrilled at the opportunity to lead the advertising sales efforts for the highly respected Boston Globe and Boston.com. The Boston Globe Media portfolio of print, online, direct mail, and broadcast outlets provides advertisers extraordinary ways to target their audiences."

Mr. Martin, 46, graduated with honors from Central State University, OH, with a Bachelors degree in communications in 1981. He is married and has two children.

The Boston Globe is part of The New York Times Company (NYSE: NYT), a leading media company with 2004 revenues of $3.3 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. For the fifth consecutive year, the Company was ranked No. 1 in the publishing industry in Fortune's 2005 list of America's Most Admired Companies. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.