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Boston Globe Appoints Lucy Bartholomay as Managing Director, Product Innovation.


BOSTON -- The headline should read: Boston Globe Appoints Lucy Bartholomay as Managing Director, Product Innovation (sted "Boston Gobe...").

The corrected release reads:

BOSTON GLOBE APPOINTS LUCY BARTHOLOMAY AS MANAGING DIRECTOR, PRODUCT INNOVATION

The Boston Globe announced today the appointment of Lucy Bartholomay to the newly created position of Managing Director, Product Innovation, effective immediately. In this new position, which reports into both the editorial and strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people.  departments, Ms. Bartholomay will provide creative direction for changes to current products and lead efforts to create new products, such as niche publications and cross-media services.

Ms. Bartholomay is currently the Globe's deputy managing editor, design and photography, and has played a leading role in many of the Globe's section redesign and product development efforts - most recently serving as creative director for Design New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. , the Globe's new niche magazine.

"Product innovation is a big part of our strategy going forward, whether it's to reach new markets or increase the loyalty of our existing customers," said Steve Ainsley, publisher of the Globe, "Lucy's market sensibility and wealth of experience with the development of so many of the Globe's product innovations make her a perfect fit for this role."

In her new role, Ms. Bartholomay will lead a cross-functional team comprised of individuals from different departments and properties. The group will be charged with generating and implementing new ideas. Ms. Bartholomay will also work closely with the new product development staff at Boston.com, the Globe's online site, to capitalize on cross-media opportunities, such as expanding the number of e-newsletters and other means of distributing or showcasing Globe content.

"I'm excited by the prospect of developing imaginative ways to compete for readers and advertisers," said Ms. Bartholomay, "The Globe has such a deep source of journalistic talent and creativity. And we have a tremendous infrastructure to support the launch of new products whether in print or online."

Ms. Bartholomay, 55, joined the Globe in 1981 as a designer and was graphics editor for the Globe's 1983 Pulitzer Prize-winning magazine edition, "War and Peace in the Nuclear Age War and Peace in the Nuclear Age is a 1989 PBS television series focusing on the effect of nuclear weapons development on international relations and warfare during the Cold War. ," which was cited for its excellence in graphics. From 1987 to 1996 she was the art director of The Boston Globe Magazine. She has won numerous awards from the Society of News Design, the Society of Publication Design, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
 Art Director's Club, The Type Director's Club and P.O.Y. Her work has been featured in Graphics, Print, and Communication Arts. Before working at The Globe, Ms. Bartholomay served as art director for the now defunct Real Paper and Boston Monthly.

About the Boston Globe

The Boston Globe is part of The New York Times Company (NYSE NYSE

See: New York Stock Exchange
: NYT NYT New York Times
NYT National Youth Theatre (UK)
NYT New York Transit (New York, USA)
NYT New York Tribune
), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the New York Times, The

Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers.
 International Herald Tribune International Herald Tribune

Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe.
, The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 19, 2007
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