Boston Globe Announces Integration of Boston.com Website.BOSTON -- The Boston Globe said yesterday that it is integrating the news gathering operations of its Boston.com website into the Boston Globe's newsroom as one of several moves aimed at maximizing the synergies between the two New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of Times Company properties. As a result of the consolidation, both editorial operations will now fall under the direction of Boston Globe editor Martin Baron Martin Baron, known as Marty, is an American journalist who has been the editor of The Boston Globe since July 2, 2001, sparked by the retirement of the former editor, Matthew V. Storin. Born and raised in Tampa, Florida c. who will coordinate how news and features are reported, edited and presented online and in print. In other moves, the newspaper said it was also integrating several business functions under existing Globe management including Finance, Consumer Marketing and Design and Human Resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. . The company will also continue its earlier integration of all advertising functions under Chief Advertising Officer Samuel P. Martin. In a letter to employees today, Globe publisher Richard Gilman Richard Gilman (April 30, 1923, Brooklyn, New York - October 28, 2006, Kusatsu, Japan) was one of the leading drama and literary critics of the second half of the 20th century. noted that part of Boston.com's success since its founding ten years ago can be attributed to its "autonomy and absolute focus" in those early days. "Now," he said, "we are in a new phase of heightened competition against massive information providers. We're experiencing a deeper interdependency between print, online and mobile communications. And we strive daily to satisfy complex audience demands. To flourish in this new environment, we need to have a more integrated approach." Globe management cited its recent successes in providing a "solutions-oriented" approach for advertising customers through Boston Globe Media which reaches 70 percent of the adult audience in its market through the Globe, the Worcester Telegram & Gazette, Boston.com, BostonWorks, Globe Direct and its partnerships with Metro Boston and New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. Sports Network. Continuing that kind of integration with Boston.com, said Gilman, "will help us to expand our reach and influence, gain revenue and market share, and fiercely compete with a host of rapidly changing and expanding media options for readers and advertisers." Boston.com will retain its primary office at 320 Congress street in Boston although certain editorial and business functions will be consolidated at the Globe's headquarters on Morrissey Boulevard in Dorchester. The company said no layoffs will result from the consolidation. Boston.com General Manager Richard Gair will continue to oversee critical technology functions, web measurement and analytics and product development for the website and will report to Michael Zimbalist, vice president, Research & Development Operations at The New York Times Company. Zimbalist lauded the integration, noting that "there has been a sea change in how people use media. This move is a key part of our transformation to a 21st century media organization which by its very nature is multi-platform." According to Nielsen / Net Ratings, Boston.com currently has 3.9 million unique visitors each month, a 25 percent increase over a year ago and has consistently been ranked one of the top newspaper websites in the country. About the Boston Globe The Boston Globe is part of The New York Times Company (NYSE NYSE See: New York Stock Exchange : NYT NYT New York Times NYT National Youth Theatre (UK) NYT New York Transit (New York, USA) NYT New York Tribune ), a leading media company with 2005 revenues of $3.4 billion, includes The New York Times, the New York Times, The Morning daily newspaper, long the U.S. newspaper of record. From its establishment in 1851 it has aimed to avoid sensationalism and to appeal to cultured, intellectual readers. International Herald Tribune International Herald Tribune Daily newspaper published in Paris. It has long been the staple source of English-language news for American expatriates, tourists, and businesspeople in Europe. , The Boston Globe, 15 other daily newspapers, nine network-affiliated television stations, two New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. radio stations and 35 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment. |
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