Boston Design Shop Creates Website for New Men's Health Living Magazine.BOSTON -- Brunello Creative-a Boston-based marketing and graphic design firm, recently created and launched www.MensHealthLiving.com to coincide with the newsstand special issue of Men's Health Men's Health Definition Men's health is concerned with identifying, preventing, and treating conditions that are most common or specific to men. Living "The world's first home magazine for men", from Rodale Publishing. "We were given creative license to develop something from scratch and the result is something we are all really pleased with", explains Adam Hoyle creative director and co-founder of Brunello Creative. "The design is sleek and modern, it uses new technology to help preserve the site's design integrity and it invites people to explore." Brunello developed the site, start-to-finish, in less than three months. The site is controlled by Brunello's custom-built web-based Content Management System (CMS (1) See content management system and color management system. (2) (Conversational Monitor System) Software that provides interactive communications for IBM's VM operating system. ) and includes features such as: article scheduling, content rotation, automatic pagination (1) Page numbering. (2) Laying out printed pages, which includes setting up and printing columns, rules and borders. Although pagination is used synonymously with page makeup, the term often refers to the printing of long manuscripts rather than ads and brochures. of articles, full control over article and category META data for search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . User generated comments and article discussions can also be managed and tracked through the custom CMS. The search engine friendly site was coded in strict CSS (1) See Cascading Style Sheets. (2) (Content Scrambling System) The copy protection system applied to DVDs, which uses a 40-bit key to encrypt the movie. and XHTML (EXtensible HTML) A markup language for Web pages from the W3C. XHTML combines HTML and XML into a single format (HTML 4.0 and XML 1.0). Like XML, XHTML can be extended with proprietary tags. Also like XML, XHTML must be coded more rigorously than HTML. for usability and accessibility. Brunello implemented dynamic article headlines in custom fonts using sIFR, a technology that utilizes Flash, Javascript and the Document Object Model to display text in any typeface even if a font is not installed on a user's computer. View the site at: www.MensHealthLiving.com About Brunello Creative Brunello Creative is a Boston, Massachusetts based marketing and design firm developing successful traditional and new media solutions for companies looking for results. Brunello has the marketing, design and technical skills to create integrated campaigns that increase brand awareness, enhance customer experiences and exceed client expectations. www.BrunelloCreative.com |
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