Boston Consumers Say Location and Size Matter.Idearc Media Idearc Media (pronounced EYE-dee-arc) is a spinoff of Verizon's print and online yellow pages business. Formerly Verizon Information Services, it is based in Dallas, TX with a corporate office located at DFW Airport. Publishes New Verizon Yellow Pages Based on Local Shopping Patterns and Insights BOSTON -- Based on consumer market research and Bostonian shopping patterns, Idearc Media Corp., the official publisher of Verizon print directories, is introducing three newly designed Verizon Yellow Pages. The three localized editions take the place of the former single Boston Verizon Yellow Pages directory, representing one of the most significant enhancements introduced since the launch of the predecessor yellow pages 100 years ago. The Boston-City Edition, Boston-Brookline Edition and Boston-Cambridge Edition feature an illustration of the Zakim Bunker Hill Bridge The Leonard P. Zakim Bunker Hill Memorial Bridge is a cable-stayed bridge that carries eight lanes of the Interstate 93 and U.S. Route 1 concurrency, plus a two lane access ramp, across the Charles River in Boston, Massachusetts. on the cover and reflect the evolution of the shopping habits of Boston consumers who purchase goods and services In economics, economic output is divided into physical goods and intangible services. Consumption of goods and services is assumed to produce utility (unless the "good" is a "bad"). It is often used when referring to a Goods and Services Tax. more and more in their local neighborhoods. In addition, the size of the directories has changed. The three Boston editions are a more convenient 7 inches by 11 inches with three columns; whereas the primary competitor in Boston is typically 9 inches by 11 inches with four columns. Location and Size Matter "We were really struck by the resoundingly re·sound v. re·sound·ed, re·sound·ing, re·sounds v.intr. 1. To be filled with sound; reverberate: The schoolyard resounded with the laughter of children. 2. clear message from the research: People in Boston want a more convenient-sized directory," said Ed Raad, regional vice president - sales for Idearc Media. "We responded by breaking a huge market down into three compact directory editions to make sure the Boston Verizon Yellow Pages -- along with SuperPages.com -- continue to be the fastest and easiest way to find relevant local shopping information." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. market research conducted by Lynx Research Consulting1 on behalf of Idearc Media, consumers were more likely to shop locally for products and services. Over a one month period, Cambridge residents shopped within Cambridge 86 percent of the time and Brookline residents shopped within Brookline 70 percent of the time. Seven most often used categories were utilized to gauge the distance consumers were willing to travel from their home base to search for products or services. Categories included: 1. Home furnishings, electronics, appliances and accessories 2. Doctors and dentists 3. Contractors for home repair, renovation, plumbers or electricians 4. Automobiles, new or used 5. Auto repair and service 6. Lawyers 7. Restaurants, not including fast food or diners Diners can mean:
Additional research indicated more than 60 percent of Boston consumers preferred a compact-sized directory over the current directory size. Residents in Malden, Woburn, Waltham, Newton, Dedham, and Quincy will receive a new Boston New Boston is the name of some places in the United States of America:
Localized Resources In addition to valuable coupons from many advertisers, menus from area restaurants and insider information such as must-see attractions, museums, local beaches with corresponding photos, recreational activities, a golf guide and stadium guides including seating charts and a health and wellness section, all of the Boston Verizon Yellow Pages directories include the illustration of the completed Zakim Bunker Hill Bridge on the cover, a brighter tint 1. TINT - Interpreted version of JOVIAL. [Sammet 1969, p. 528]. 2. tint - hue and enhanced heading boxes in the yellow pages section. For residents who choose to access business listings via the Internet, SuperPages.com (www.superpages.com), the expert in local search, enables consumers to find local and national businesses and compare goods and services of merchants when they are ready to buy. "Get To It" Supporting the launch of the new Verizon Yellow Pages directories is a TV and radio advertising campaign created by the award-winning RD&F Advertising Agency.(*) The campaign plays on the perils of asking a simple question and getting "too much info," while emphasizing that use of the Verizon Yellow Pages lets consumers "get to it." In a 30-second commercial entitled "Stu," an office worker asks his coworkers for a nearby pizzeria. Instead of a quick, appropriate response, Stu gives him "Too Much Info"O providing an uncomfortable answer and situation for his coworker co·work·er or co-work·er n. One who works with another; a fellow worker. . In "Carol," a 20-something female enters an elevator and notices Carol's shoes. Upon asking where she got them, she is greeted with "Too Much Info"O Carol rambles, cries, and provides everything but the right info. In addition to TV and radio, the new campaign includes print, outdoor and transit advertising, plus a $2 Million Scratch and Win promotional component consisting of TV, radio, print, and outdoor advertising. About Idearc Inc. Idearc Inc. (NYSE NYSE See: New York Stock Exchange :IAR IAR - Instruction Address Register. The IBM name for program counter. ) connects buyers with sellers with its multi-platform of advertising solutions including Verizon Yellow Pages and smaller-sized portable Verizon Yellow Pages Companion Directories, SuperPages.com[R] (www.superpages.com), SuperPages Mobile[TM], Solutions At Hand[TM] and Solutions Direct[TM] direct mail packages. Idearc provides sales, publishing and other related services for more than 1,200 distinct directory titles in 35 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). . In addition, Idearc is the largest publisher of Hispanic directories in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . SuperPages.com, the expert in local search with more than two billion searches for two consecutive years, includes a comprehensive list of businesses in the United States - a total of more than 17 million. SuperPages Mobile provides local search functionality for wireless subscribers. For more information, visit www.idearc.com. 1 All shopping pattern data from Lynx Research, September 2005. (*) Editor's Note Editor's Note (foaled in 1993 in Kentucky) is an American thoroughbred Stallion racehorse. He was sired by 1992 U.S. Champion 2 YO Colt Forty Niner, who in turn was a son of Champion sire Mr. Prospector and out of the mare, Beware Of The Cat. Trained by D. : To view the television advertisements, go to www.idearc.com/products.jsp. |
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