Boston Company Produces PUMA's World Cup Audio Guides in Logistical Feat; CD\Works Custom-Designs, Packages CD Sets in Five Languages, Duplicates and Ships Worldwide.BOSTON -- To create audio CD guides for World Cup fans traveling to Germany, PUMA International, the global athletic brand needed to creatively package 12 hours of audio guides in five languages on CD, plus accompanying maps--and do it fast! They gave the job to CD\Works, a Boston-based CD and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. replication In database management, the ability to keep distributed databases synchronized by routinely copying the entire database or subsets of the database to other servers in the network. There are various replication methods. service. In just less than 30 days, CD\Works assembled and manufactured "Soundtrip" and shipped it to 45 cities in 16 countries. PUMA Soundtrip gave fans information on 12 host German cities, including their history, stadium plans and practical tips on shopping, eating, getting to the matches and after-game parties. It's a unique concept developed by PUMA which is outfitting out·fit n. 1. A set of tools or equipment for a specialized purpose: a welder's outfit. See Synonyms at equipment. 2. A set of clothing, often with accessories. 3. many World Cup teams. "The combination of 12 hours of audio in five languages resulting in 60 different master CDs made the logistics formidable," said Kerin Putnam, Business Development Manager at CD\Works. There had to be a map, for example, of each city accompanying the CDs. The maps were a set size and we couldn't change them to accommodate normal CD packaging," Putnam said. "So we changed the packaging to fit the maps!" Working closely with PUMA's Boston office, Putnam's team developed custom packaging that was user-friendly, portable and cost-effective. Because standard CD sleeves were too small for useful maps, CD\Works created a custom sleeve Standard glue glue: see adhesive. glue Adhesive substance resembling gelatin, extracted from animal tissue, particularly hides and bones, or from fish, casein (milk protein), or vegetables. flaps were removed from the sleeves, allowing them to be glued glue n. 1. a. A strong liquid adhesive obtained by boiling collagenous animal parts such as bones, hides, and hooves into hard gelatin and then adding water. b. internally to maintain the audio CDs' position. Additionally, the team designed a customized slipcase slip·case n. A protective box with one open end or more, used for storing a book. slip  cased to create a boxed set. Though the deadline was brutally tight, Jeff Starfield, CD\Works Founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. said, "Actually, the time frame worked in our favor. We're set up to respond to last-minute changes and maintain exacting attention to detail." The 60 different audio CDs had to be manually inserted into matching city-sleeve and language-specific slipcases. Then the correct combinations of language sets had to be shipped worldwide, to various PUMA stores and other locations in Germany. CD\Works manufactured thousands of 12-CD Soundtrip sets in five languages. CD\Works, founded in 1993, is a leading CD production service in Boston, and one of the first such services to appear worldwide. It creates CDs, DVDs and specially-shaped CDs for any purpose in quantities ranging from one to thousands of copies. Web: www.cdworks.com To learn more or to schedule an interview, contact Ken Lizotte at 978-371-0442 or ken@thoughtleading.com |
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