Boston Communications Unveils Converged Prepaid Solution.

NEW ORLEANS--(BUSINESS WIRE)--Sept. 22, 1999--

Users Can Now Call With One Card, One Account

from Any Phone - Wireless or Landline

Boston Communications Group, Inc. (NASDAQ: BCGI), announced at the PCIA PCS '99 trade show today, BCGI Converged Prepaid, the latest feature added to BCGI's national C2C(R) prepaid network which allows telecommunications carriers to offer one prepaid account to customers using any phone -- wireless or landline.

Carriers can now provide a single prepaid card to all customers for access to their prepaid accounts from virtually any phone - wireless, home, hotel or even a pay phone. Customers can access their prepaid accounts while using their postpaid or prepaid wireless phones or via a toll free landline number. BCGI's prepaid accounts can be used for local, long distance and international calling.

Converged Prepaid builds on BCGI's Passport feature launched earlier this year, which allows wireless users to make prepaid calls from any wireless phone without tying the wireless phone to a prepaid account. Carriers will be able to offer separate rates for calls made from a wireless or landline phone while international calls can be rated based on the country the customer is calling. BCGI's national C2C(R) prepaid network also allows wireless subscribers to roam throughout North America.

"The use of long distance prepaid calling cards has exploded ten-fold over the last five years," said E.Y. Snowden, president and CEO, Boston Communications Group, Inc. "Furthermore, prepaid wireless is in its most dramatic phase of growth. It seems natural that as the telecommunications industry focuses on converged products, we provide carriers clear value - added services. Now, they have the ability to connect customers with prepaid access from any phone - wireless, home, or when traveling, and in addition they have access to our national C2C(R) prepaid network."

With a Converged Prepaid account, subscribers will benefit from the flexibility of being able to make calls on their account balance from one type of phone to another. For example, if their wireless phone battery runs out or if they are in an area outside of a wireless coverage area, they can use a payphone or landline phone via a toll-free number.

Boston Communications Group (BCGI), is the leading provider of prepaid services to wireless carriers in North and South America. Founded in 1988, BCGI provides wireless carriers with a range of resources and support services targeted to address the unique needs of this growing industry. BCGI provides one or more of its services to nine of the top ten wireless carriers in the United States, who generate over 75 percent of industry revenues, plus more than 80 additional carriers. Each service plays an integral role in the Company's mission: to help wireless carriers focus resources on their areas of expertise while improving quality, enhancing revenue and controlling costs. Please visit BCGI's web site at http://www.bcgi.net.

This press release may contain, in addition to historical information, forward-looking statements that involve risks and uncertainties, including Mr. Snowden's statements regarding projections of prepaid market growth. Such statements are based on management's current expectations and are subject to a number of uncertainties and risks that could cause actual results to differ materially from those described in the forward-looking statements. Among the important factors that would cause actual results to differ materially from those indicated by such forward-looking statements are declines in demand for prepaid wireless services and systems both domestically and internationally, lack of acceptance of new products and services, lack of acceptance of prepaid wireless service and systems, the ability of carriers to successfully market and sell wireless prepaid service, general global economic conditions, and the risk factors detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.