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Boston Communications Group signs contract with AirTouch Cellular.


WOBURN, Mass.--(BUSINESS WIRE)--October 18, 1996--Boston Communications Group, Inc. (Nasdaq:BCGI BCGI Boston Communications Group Inc ) today announced that it has signed a contract with AirTouch Cellular, a division of AirTouch Communications (NYSE NYSE

See: New York Stock Exchange
:ATI) to provide wireless prepaid calling services to AirTouch customers initially in the Detroit and Sacramento regions and certain Ohio markets. The regions covered by the contract represent approximately 17 million POPS.

"We are very excited to have finalized our negotiations for the rollout of our C2C service to regions serviced by AirTouch Cellular," commented George Hertz, President and Chief Executive Officer of Boston Communications. "Combined with our existing C2C contracts with Southwestern Bell Mobile Systems Southwestern Bell Mobile Systems, LLC is one of the companies that provide cellular telephone service under the AT&T Mobility brand. It was created in 1984 as Southwestern Bell Mobile Systems, Inc. , Bell Atlantic NYNEX NYNEX New York-New England & X for the Unknown (Telephone Company)
NYNEX New York Network Exchange
 Mobile, SNET n. 1. The fat of a deer.
v. t. 1. The clear of mucus; to blow.
 Cellular and LA Cellular, our breadth of U.S. coverage for our wireless prepaid service is gaining tremendous momentum. In addition, we are currently in final discussions with several other carriers and are encouraged by the progress we are making in the rollout of our newest product."

AirTouch Communications is a global wireless communications company, with interests in cellular, paging , and personal communications services See PCS.  in the United States, Belgium, Germany, India, Italy, Japan, Poland, Portugal, South Korea, Spain, and Sweden as well as an interest in the Globalstar satellite system. The company, based in San Francisco, serves over 6.7 million proportionate customers worldwide.

Boston Communications Group bcgi develops products and services that enable wireless operators to fully realize the potential of their networks. bcgi's Access Management, Billing, Payment and Network Solutions help operators rapidly deploy and manage innovative voice and data services for subscribers. , Inc. develops, markets and provides innovative call processing and customer support services to wireless telephone carriers. The Company's roaming services, customer support services and prepaid wireless services are designed to enable wireless telephone carriers to focus internal resources on their core business activities, while increasing revenues, improving service quality and reducing costs. The Company provides one or more of its services to approximately 95 cellular carriers in the United States, Mexico and Canada, including nine of the 10 largest cellular carriers in the United States.

CONTACT: Boston Communications Group, Inc.

Fritz von Mering

Vice President Finance

617-692-7000

or

Morgen-Walke Associates

Naomi Rosenfeld/Andrea Kaimowitz

Press: Lee Foley

212-850-5600
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 18, 1996
Words:325
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