Boston Communications Group Passes Million Mark in Prepaid; Leading Prepaid Wireless Provider Continues To Market New Applications.

NEW ORLEANS--(BUSINESS WIRE)--Feb. 9, 1999--As evidence of how fast the prepaid wireless market is growing, Boston Communications Group, Inc. (NASDAQ: BCGI), announced it has passed the one million mark for prepaid customers throughout its U.S. and Canadian customer base.

As the leading provider of prepaid services to wireless carriers throughout North and South America, BCGI reached this milestone, Monday, the same day it officially launched Passport, the first prepaid service in the U.S. that will enable consumers to place calls from any wireless phone to anywhere in the world.

"Wireless carriers have taken prepaid to the consumer marketplace and have essentially been the catalysts to this market segment's phenomenal growth," said Kevin Thigpen, vice president and general manager of Boston Communications Group, Inc. prepaid services division, at the Cellular Telecommunications Industry Association's Annual Wireless '99 Conference. "No longer is prepaid limited to the `credit challenged,' and with the expansion of distribution and penetration of new market segments, we anticipate unprecedented growth in the market."

According to Thigpen, BCGI's prepaid services division processes well over one million minutes of prepaid usage every day. He also noted a 200 percent increase in BCGI's subscribers base and minutes of use year-over-year from 1997 to 1998.

The Yankee Group estimates prepaid wireless service will become a $ 2.2 billion industry with more than 2.7 million prepaid customers by 2002.