Boston Communications Group Offers Discount Services to Rural Cellular Association Members.

Business/Technology Editors

WOBURN, Mass.--(BUSINESS WIRE)--Jan. 31, 2000

Boston Communications Group, Inc. (NASDAQ: BCGI) is now offering BCGI Prepaid Connection, their latest prepaid wireless solution, at a discounted rate to all RCA members. BCGI created this prepaid wireless solution so carriers in small to mid-size markets can provide their customers with seamless national roaming and state-of-the-art prepaid wireless service based on BCGI's industry leading C2C(R) prepaid wireless network.

&uot;RCA's mission is to represent the interests of our members and to promote the expansion of cellular service to the greatest number of subscribers possible in rural and small markets,&uot; commented Tommie Morgan, President of the Rural Cellular Association. &uot;BCGI's offering of Prepaid Connection clearly provides our members with an excellent opportunity to increase their revenues and subscriber base.&uot;

Prepaid Connection provides RCA members access to the BCGI national footprint with the first national and most extensive prepaid roaming network. Prepaid Connection carriers can offer subscribers automatic inbound and outbound roaming virtually anywhere in North America and competitive pricing on a per-minute-of-use basis. RCA members who take advantage of Prepaid Connection become another local point of presence in BCGI's national roaming network. In return, these carriers will be able to increase their revenues when other BCGI prepaid callers roam into their service area, including the largest wireless carriers, which BCGI serves today.

&uot;Over the last few years BCGI has invested significantly to build a superior network that extends throughout North America,&uot; said E.Y. Snowden, president and CEO of Boston Communications Group Inc. &uot;As prepaid wireless continues to grow and become more profitable for larger carriers, we have developed Prepaid Connection to lower the cost of entry for small market carriers who can capitalize on the success of prepaid.&uot;

BCGI's Prepaid Connection allows carriers to purchase a minimum amount of hardware and software to handle call processing and voice messaging. BCGI's server complex in Tulsa, OK will manage the call rating, customer account information, Web-based customer care server and the connection to the national roaming server complex. RCA members who sign up by June 30, 2000 will receive a discount on equipment pricing. Individual pricing is based on each carrier's needs, which are determined by length of contract and anticipated volume of subscribers and minutes.

Boston Communications Group Inc., (NASDAQ: BCGI) is the leading provider of prepaid services to wireless carriers in North and South America. Founded in 1988, BCGI provides wireless carriers with a range of resources and support services targeted to address the unique needs of this growing industry. BCGI provides one or more of its services to nine of the top ten wireless carriers in the United States, who generate over 75 percent of industry revenues, plus more than 80 additional carriers. Each service plays an integral role in the Company's mission: to help wireless carriers focus resources on their areas of expertise while improving quality, enhancing revenue and controlling costs. Please visit BCGI's web site at http://www.bcgi.net.