Boston Communications Group Announces Corporate Reorganization; Company Creates COO and CTO positions.

Business Editors

WOBURN, Mass.--(BUSINESS WIRE)--Feb. 8, 2000

Boston Communications Group, Inc (NASDAQ: BCGI) today announced the creation of two new senior management positions - Chief Operating Officer and Chief Technology Officer. These newly created positions are designed to better enable the Company to respond more quickly and efficiently to customer needs and to be earlier to market with new products and services.

Telecom industry veteran Andy Price, age 46, has filled the position of Chief Operating Officer. Mr. Price has over 20 years experience in the wireless and Internet industries, most recently serving as the head of marketing for PSINet Europe. Prior to PSINet, he held Vice President positions at TeleCorp, the largest AT& Wireless affiliate and Sprint PCS. As Chief Operating Officer, Mr. Price will oversee all of BCGI's operating divisions, including Prepaid Services, Systems, Teleservices and Roaming Services, as well as the Company's Sales &Marketing unit.

Bill Wessman, age 50, BCGI's former Vice President, Implementation and Quality Assurance has been promoted to the position of Chief Technology Officer. In this role, Mr. Wessman will assume responsibility for all BCGI technical areas, including Corporate Engineering and Development, Network Engineering and Operations, Quality Assurance and the Company's new Corporate Information Technology Group. He has been employed with BCGI for almost five years, during which time he has held several senior-level positions managing large and complex operational areas.

The Company also announced that Kevin Thigpen, Vice President and General Manager of the Company's Prepaid Services Division will be resigning to pursue other opportunities.

&uot;We have created the position of Chief Operating Officer, under which we have united our Sales &Marketing team together with all other customer interfacing functions and non-technology operations of our four divisions. This realignment reflects the dramatic growth of the prepaid wireless industry and underscores our ongoing commitment to delivering mission-critical solutions for our business partners,&uot; said E.Y. Snowden, President and Chief Executive Officer of Boston Communications Group, Inc. &uot;In addition, we have united our Corporate Engineering and Development department and the technology operations of our four divisions under a Chief Technology Officer for the Company. The Chief Technology Officer will be particularly important to ensure that we deploy all of our product lines' technologies in a way that best meets the changing needs of our carrier customers and to champion our mission to deliver higher reliability and greater performance end-to-end across our platforms.&uot;

Mr. Snowden concluded, &uot;We strongly believe that these realigned operating units and our management changes position us well for continued growth going forward. The additions of Andy and Bill to our executive management team will assist us to become a more efficient operating company, thereby enabling us to continue to build upon our already leading position in the prepaid wireless industry and its application to new Internet-enabled markets.&uot;

Boston Communications Group, Inc.(BCGI) is the leading provider of prepaid services to wireless carriers in North and South America. Founded in 1988, BCGI provides wireless carriers with a range of resources and support services targeted to address the unique needs of this growing industry. BCGI provides one or more of its services to nine of the top ten wireless carriers in the United States, who generate over 75 percent o industry revenues, plus more than 80 additional carriers. Each service plays an integral role in the Company's mission: to help wireless carriers focus resources on their areas of expertise while improving quality, enhancing revenue and controlling costs. Please visit BCGI's web site at http://www.bcgi.net.

This press release contains, in addition to historical information, forward-looking statements that involve risks and uncertainties, including statements regarding the continued growth of the Company, improvement in efficiency of operations, and the Company's ability to build upon its current position in the industry. Such statements are based on management's current expectations and are subject to a number of uncertainties and risks that could cause actual results to differ materially from those described in the forward-looking statements. Among the important factors that would cause actual results to differ materially from those indicated by such forward-looking statements are significant decreases in business from major customers, declines in demand for the Company's services and systems both domestically and internationally, lack of acceptance of the prepaid wireless service and systems, the ability of the Company to successfully support its C2C network, unforeseen outages in the Company's C2C network, the ability of the Company's carrier customers to successfully market and sell C2C wireless prepaid service, general global economic conditions, and the risk factors detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.