Boston Communications Group And Front End Services Sign Strategic Alliance To Promote Distribution For Member Carrier Wireless Prepaid Services.

WOBURN, Mass.--(BUSINESS WIRE)--June 4, 1997--Boston Communications Group, Inc. (Nasdaq:BCGI) today announced it has signed a strategic alliance with Front-End Services. The alliance between Front-End Services and Boston Communications Group will enable carriers utilizing Boston Communications Group s wireless prepaid platform to benefit from significant retail distribution in addition to distribution support services. In fact, member carriers will have access to over 75,000 retail locations to distribute wireless prepaid services.

"Boston Communications Group and Front-End Services will combine the leading wireless prepaid technology with experienced distribution support services to deliver market, regional and national distribution options," states Kevin Thigpen, Boston Communications Group s Vice President of Prepaid Distribution.

"Front-End Services is currently the leading distributor of long distance prepaid calling cards. Through our relationship with Boston Communications Group, Front-End Services will leverage our expertise and distribution relationships to add value to Boston Communications Group s member carriers," adds James Tacker, Front-End Services Vice President of New Business Development.

Front-End Services is the leading innovator of distribution to the prepaid industry. Front-End Services provides a unique distribution system specializing in the retail distribution of products which require secure item-by-item tracking and management. Distribution services are provided for high value consumer service products such as phone cards, U.S. postal stamps, federal duck stamps, money orders and lottery tickets. Front-End Services currently provides service to more retailers than any other distribution company in the United States; 75,000 retail stores and 200 retail chains.

Boston Communications Group, Inc. develops, markets and provides high quality innovative call processing services, prepaid network services, teleservices, prepaid and voice systems to wireless telephone carriers. The Company s roaming services, teleservices and prepaid wireless services are designed to enable wireless telephone carriers to focus internal resources on their core business activities, while increasing revenues, improving service quality and reducing costs. Boston Communications Group provides one or more of its services to carriers who serve over 90% of the United States population. Boston Communications Group provides services to nine of the 10 largest cellular carriers in the United States who operate in over 1,200 North American markets. -0- For Additional Information, Please Contact: Front-End Services James Tacker, 214-672-0545

CONTACT: Boston Communications Group, Inc.

Julie Brenner, 617-692-7000

or

Morgen-Walke Associates

Andrea Kaimowitz

Press: Lee Foley/Ann Travers

212-850-5600