Boston Communications Group's Recent Appointments to Lead Company's Mobile Commerce Efforts.

Business & High Tech Editors

WOBURN, Mass.--(BUSINESS WIRE)--Feb. 24, 2000

Andy Price and Tom Erskine Will Lead

Service Providers M-Commerce Initiatives

Boston Communications Group, Inc. (NASDAQ: BCGI) today announced it has appointed Andy Price and Tom Erskine to direct the company's move into mobile and electronic commerce. BCGI's m-commerce and e-commerce initiatives will speed the deployment of services enabling users to purchase goods from mobile devices over the Internet.

Andy Price, newly appointed chief operating officer, brings to BCGI over twenty years of wireless, telephony and Internet experience, most recently serving as head of marketing for PSINet Europe. Tom Erskine, recently promoted to vice president of product development, was instrumental in the development of BCGI's industry-leading wireless prepaid network and has a background in e-commerce and Internet telephony.

"A key hurdle for transforming the wireless Internet from a source for content to a vehicle for commerce is the ability to bill users efficiently for goods and services in real-time," said E.Y. Snowden, president and CEO of Boston Communications Group. "We have invested more than $60 million in a network infrastructure, currently used by the largest wireless carriers in North America. BCGI's network has great applicability to facilitate m-commerce for the 61.5 million Americans who will use mobile phones to access the Internet by 2003, as estimated by International Data Corp."

BCGI's existing technological infrastructure and financial investment will facilitate mobile commerce solutions for wireless carriers, other telecommunications companies and online merchants. BCGI is already working with several partners to bring m- commerce solutions to businesses and into consumers' everyday lives.

Boston Communications Group Inc., (NASDAQ: BCGI) is the leading provider of prepaid services to wireless carriers in North and South America. Founded in 1988, BCGI provides wireless carriers with a range of resources and support services targeted to address the unique needs of this growing industry. BCGI provides one or more of its services to nine of the top ten wireless carriers in the United States, who generate over 75 percent of industry revenues, plus more than 80 additional carriers. Each service plays an integral role in the Company's mission: to help wireless carriers focus resources on their areas of expertise while improving quality, enhancing revenue and controlling costs. Please visit BCGI's web site at http://www.bcgi.net.

This press release contains, in addition to historical information, forward-looking statements that involve risks and uncertainties, including statements regarding the applicability of BCGI's network to m-commerce and e-commerce and the ability of BCGI existing infrastructure to facilitate m-commerce solutions. Such statements are based on management's current expectations and are subject to a number of uncertainties and risks that could cause actual results to differ materially from those described in the forward-looking statements. Among the important factors that would cause actual results to differ materially from those indicated by such forward-looking statements are lack of acceptance of the Company's e-commerce and m-commerce solutions, significant decreases in business from major customers, declines in demand for the Company's services and systems both domestically and internationally, the ability of the Company to successfully support its network and infrastructure, unforeseen outages in the Company's networks and infrastructure, the ability of the Company's carrier customers to successfully market and sell wireless prepaid service and e-commerce and m-commerce products and services, general global economic conditions, and the risk factors detailed from time to time in the Company's periodic reports filed with the Securities and Exchange Commission.