Boston Communications Group's Prepaid Systems Reach 200,000 Subscribers in North America.

WOBURN, Mass.--(BUSINESS WIRE)--Feb. 27, 1997--Boston Communications Group, Inc. (Nasdaq:BCGI) today announced that a total of 200,000 subscribers have activated prepaid service with wireless carriers who have deployed a BCGI prepaid system across North America.

Over 235 U.S. markets covering over 50% of the U.S. population are deployed or are currently implementing BCG prepaid systems. Over 40 are currently in service, including five of the top ten cities. BCGI has also deployed its prepaid system in several Mexican markets for TelCel, Mexico's largest wireless operator.

"We are very excited about consumers' acceptance of wireless prepaid in the U.S. and Mexico," commented George Hertz, President and Chief Executive Officer of Boston Communications. "To the best of our knowledge, more subscribers are placing prepaid calls on our wireless platform than on any other system in the world."

Denise Archer-Allen, Senior Vice President, Strategic Business Development added, "We think this is just the tip of the iceberg. Working together with our carrier customers and many of the major retail and check cashing chains, we expect to see subscriber numbers grow more rapidly. With a large number of carriers deploying C2C, our wireless prepaid solution, we can offer wide coverage to regional and national chains along with a common point of sale process. Carrier branded C2C service will become increasingly visible and accessible in more retail locations... from convenience stores to gas stations."

BCGI will continue the aggressive rollout of additional committed markets, as well as its strong sales initiatives to both cellular and PCS carriers. BCGI previously announced prepaid contracts and commitments from Southwestern Bell Mobile Systems, Bell Atlantic NYNEX Mobile, SNET Cellular, LA Cellular, Bell South Mobility and Western Wireless' PCS Division, among others.

In a separate announcement, the Company stated that George Hertz and other senior members of management will be attending CTIA's Wireless '97 Conference in San Francisco from March 3rd through the 5th. BCGI will also be exhibiting in Booth no. 2521 at the show.

Boston Communications Group, Inc. develops, markets and provides innovative call processing and customer support services to wireless telephone carriers. The Company's roaming services, customer support services and prepaid wireless services are designed to enable wireless telephone carriers to focus internal resources on their core business activities, while increasing revenues, improving service quality and reducing costs. The Company provides one or more of its services to approximately 95 cellular and PCS carriers which operate in over 1200 wireless markets in the United States, Mexico and Canada, including nine of the ten largest cellular carriers in the United States.

CONTACT: Boston Communications Group, Inc.

Fritz von Mering, 617/692-7000

or

Morgen-Walke Associates

Andrea Kaimowitz/Cindy Miller

Press: Lee Foley, 212/850-5600