Boston Chicken counts on math teacher to set ad straight.GOLDEN, Colo.--(BUSINESS WIRE)--Jan. 17, 1995--Boston Chicken, Inc. Tuesday announced a $500 grant and free meals for the math class of Philadelphia-area high school math teacher Bob Swaim for correcting a Boston Chicken ad that incorrectly stated the number of meal combinations available at Boston Chicken stores. The ad began airing last week and will be corrected by this weekend. In the ad, an offscreen announcer states that a customer choosing from 16 Boston Chicken sides would have more than 3,000 different meal combinations. In fact, there are 816 combinations and more than 3,000 permutations One possible combination of items out of a larger set of items. For example, with the set of numbers 1, 2 and 3, there are six possible permutations: 12, 21, 13, 31, 23 and 32.. Swaim, a math teacher at Souderton Area High School, called Boston Chicken last week to report the error. "We goofed," said Gary Gerdemann, Boston Chicken spokesman. "Apparently, we didn't listen to our high school math teacher. We vow never to confuse our permutations and our combinations again." The grant to Swaim is to fund advancements in Souderton's math program to help spread the word on the importance of math and math studies. Boston Chicken, Inc. operates and franchises food service stores that specialize in complete meals featuring rotisserie roasted chicken and fresh vegetables, salads and other side dishes, including mashed potatoes made from scratch. Boston Chicken meals combine the freshness and quality of traditional home cooking with convenience and value. There are currently 544 Boston Chicken stores in 28 states and the District of Columbia. CONTACT: Boston Chicken, Inc., Golden Gary Gerdemann, 303/384-5638 |
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