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Boston Chicken counts on math teacher to set ad straight.


GOLDEN, Colo.--(BUSINESS WIRE)--Jan. 17, 1995--Boston Chicken, Inc. Tuesday announced a $500 grant and free meals for the math class of Philadelphia-area high school math teacher Bob Swaim Robert F. Swaim was born in Chicago on November 2, 1943. Bob came to France as a student to work on his doctorate in ethnology. He studied at the College de France with Claude Levi-Strauss and Georges Ballandier at L'Ecole des Langues Orientales.  for correcting a Boston Chicken ad that incorrectly stated the number of meal combinations available at Boston Chicken stores.

The ad began airing last week and will be corrected by this weekend. In the ad, an offscreen off·screen  
adj.
1. Existing or occurring outside the frame of a movie or television screen: could hear sounds of offscreen mayhem.

2.
 announcer states that a customer choosing from 16 Boston Chicken sides would have more than 3,000 different meal combinations. In fact, there are 816 combinations and more than 3,000 permutations.

Swaim, a math teacher at Souderton Area High School Souderton Area High School is a high school located at 41 North School Lane in Souderton, Pennsylvania, United States, and serves residents in Souderton, Telford, Harleysville, and surrounding communities. It is a part of the Souderton Area School District. , called Boston Chicken last week to report the error.

"We goofed," said Gary Gerdemann, Boston Chicken spokesman. "Apparently, we didn't listen to our high school math teacher. We vow never to confuse our permutations and our combinations again."

The grant to Swaim is to fund advancements in Souderton's math program to help spread the word on the importance of math and math studies.

Boston Chicken, Inc. operates and franchises food service stores that specialize in complete meals featuring rotisserie roasted chicken and fresh vegetables, salads and other side dishes side dish
n.
A dish served as an accompaniment to the main course.

Noun 1. side dish - a dish that is served with, but is subordinate to, a main course
entremets, side order
, including mashed potatoes n. pl. 1. Potatoes which have been boiled and mashed to a pulpy consistency, usu. with sparing addition of milk, salt, butter, or other flavoring. It is a popular accompaniment to a meat course [U.S., 1900's], providing bulk and calories to a meal.  made from scratch. Boston Chicken meals combine the freshness and quality of traditional home cooking with convenience and value. There are currently 544 Boston Chicken stores in 28 states and the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). .

CONTACT: Boston Chicken, Inc., Golden

Gary Gerdemann, 303/384-5638
COPYRIGHT 1995 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1995, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 17, 1995
Words:242
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