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Boston Chicken Inc. hires president of PepsiCo Restaurants International.


GOLDEN, Colo.--(BUSINESS WIRE)--Jan. 22, 1996--Boston Chicken, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: NMS See NetWare Management System.  BOST BOST Boston National Historic Park (US National Park Service)
BOST Built Off-Chip Self Test
) announced Monday that 20-year restaurant veteran Laurence M. Zwain will join the company in the newly created position of president and chief executive officer of its Boston Market Boston Market (known before 1995 as Boston Chicken), headquartered in Golden, Colorado, is a chain of American fast-food restaurants. Founded in December 1985 in Newton, Massachusetts, the chain grew rapidly in the early and mid-1990s, filed bankruptcy in the late 1990s, and (R) concept.

Zwain, 43, currently president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 of PepsiCo Restaurants International, will report to Saad J. Nadhir, co-chairman and president of Boston Chicken, Inc. and Scott Beck, co-chairman and chief executive officer of Boston Chicken, Inc. In his new position, Zwain will work with Nadhir to develop the Boston Market brand in the U.S. and internationally and will be responsible for all functional areas of the Boston Market concept, including marketing, product development, operations, partner development, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees. , store design and real estate. He is expected to assume his new position in early February.

In his last ten years with PepsiCo, Zwain has served in a variety of marketing, operations and development positions, working with KFC KFC Kentucky Fried Chicken (restaurant chain)
KFC Kenya Flower Council
KFC Kitchen Fresh Chicken (Kentucky Fried Chicken motto)
KFC Kung Fu Cult (Cinema)
KFC Kitchen Fixed Charge
, Taco Bell and Pizza Hut. In 1993, Zwain was named President of PepsiCo Restaurants International, where he charted the course of growth for more than 6,300 KFC, Pizza Hut and Taco Bell units with $7 billion in revenue, operating in 98 countries.

"Larry is a well-balanced senior executive with demonstrated leadership, marketing and operations skills," said Nadhir. "His marketing talent will help us further entrench en·trench   also in·trench
v. en·trenched, en·trench·ing, en·trench·es

v.tr.
1. To provide with a trench, especially for the purpose of fortifying or defending.

2.
 Boston Market's leadership position in the fresh, convenient meal category. He will be instrumental in helping us achieve the multi-billion dollar potential of the brand both in the U.S. and internationally."

Beck said, "Our rapid growth necessitates growing our management team. With Larry's extensive experience in operations, he will make a significant contribution to our operational focus in 1996 and will be a key addition to our senior management team."

Zwain's other PepsiCo positions include senior vice president of international operations for Kentucky Fried Chicken from 1991 to 1993 and vice president of Pizza Hut's Western region from 1988 to 1991, where he supervised day to day operations of 2,500 units. As vice president of new concepts for Pizza Hut from 1987 to 1988, Zwain was responsible for developing alternative distribution channels such as airports, stadiums and hotels. He served as vice president of national marketing for Pizza Hut from 1986 to 1987.

"I'm very excited about the opportunity to build on Boston Market's success in the quick service restaurant segment and the potential of taking such a great brand worldwide," Zwain said. "Our goal is for every American family to enjoy a Boston Market meal once a week."

Zwain has an MBA MBA
abbr.
Master of Business Administration

Noun 1. MBA - a master's degree in business
Master in Business, Master in Business Administration
 from the Tuck School at Dartmouth College and a bachelor's degree from Rutgers University. He started his restaurant career as owner-operator of a restaurant in New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). .

Boston Chicken, Inc. franchises and operates retail food service stores that specialize in fresh, convenient meals featuring home style entrees, hot hand-carved sandwiches, fresh vegetables, salads and other side dishes such as mashed potatoes made from scratch. Boston Market combines the freshness and quality of traditional home cooking with convenience and value. There are currently more than 843 Boston Market stores in 37 states and Washington, D.C.

CONTACT: Boston Chicken Inc., Golden

Media Contact: Karen Rugen, 303/384-5076

Analyst Contact: Melissa Marsden, 303/384-5652
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 22, 1996
Words:543
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