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Boston Celtics Draft Indianapolis Tech Company Vontoo.


Permission-Based Voice Messaging Using voice mail as an alternative to electronic mail, in which voice messages are intentionally recorded, not because the recipient was not available.  Latest Tool Used to Help Increase Ticket Sales

INDIANAPOLIS -- Indianapolis-based voice messaging company Vontoo (vontoo.com) is creating a unique niche for itself in helping NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
 teams increase fan attendance. After a successful campaign with the Memphis Grizzlies This is an article about the National Basketball Association team; for the defunct World Football League team, see Memphis Southmen.

The Memphis Grizzlies are a professional basketball team based in Memphis, Tennessee.
, Vontoo is being used by the Boston Celtics to increase season ticket renewals.

Vontoo allows organizations to record, send and track personal messages to their customers or members. With Vontoo's help, the Celtics are reaching out to season ticket holders via personal phone messages from player Delonte West Delonte West (born July 26 1983, in Washington, D.C.) is an American professional basketball player for the Seattle SuperSonics of the NBA. College career
The 6' 4" (1.
. At the end of the phone call from West, fans are encouraged to renew their season tickets by transferring to the club's office.

While still in its early stages, the campaign using Vontoo is demonstrating positive results. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 the club, one day's figures of season ticket renewals following the phone calls showed sales nearly double over business done in the same day the previous year.

The Celtics' experience with Vontoo follows a similar effort carried out by the Memphis Grizzlies. Looking to boost home game attendance, the Grizzlies The name Grizzlies may refer to:
  • Grizzly bears
  • Memphis Grizzlies (Formerly the Vancouver Grizzlies), a NBA Basketball team.
  • Northside High School football team.
  • Fresno Grizzlies, a minor league triple-a associate of the San Francisco Giants.
 enlisted Vontoo to distribute voice messages featuring favorite players. That effort resulted in more than $30,000 in sales with one round of calls.

Company President Dustin Sapp believes sports teams are one type of client that can greatly benefit from Vontoo. "In any intensely competitive market, even the most effective messages can fall short without a memorable connection," says Sapp. "Vontoo offers these clubs something more traditional methods cannot--a player's voice fans notice immediately in a timely, permission-based format tailored to specific customer demographics."

Teams manage the entire process via a user-friendly Internet interface. Using the technology requires no hardware, software, or third-party call center. "Vontoo took me less than an hour to learn," says Celtics Director of Ticket Services and Operations Paul Cacciatore cac·cia·to·re  
adj.
Prepared with tomatoes, onions, mushrooms, herbs, and sometimes wine: chicken cacciatore.



[Italian, hunter, from cacciare, to hunt
. "The learning curve and relatively low burden it places on players recording the messages were two reasons why we chose to try Vontoo."

The Celtics plan to continue using Vontoo, contemplating ideas such as sending calls of thanks to loyal fans. Meanwhile, Vontoo hopes to offer its services to other teams in the NBA and similar organizations. Given that Vontoo's headquarters are in a city known for its professional and amateur sports, this seems to be a logical next play for one of the latest Indiana tech companies to gain national attention.

About Vontoo

Vontoo brings the emotion, enthusiasm, and energy of the human voice to one-to-one communication. The world's first permission-based, on-demand voice messaging system, Vontoo enables organizations to create, send and track voice messages specifically tailored to the recipient's interests. Vontoo is accessible over an Internet web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. , anytime or anywhere, and can send from one to millions of audio messages to any type of phone. The solution is perfect for customers in the entertainment, business, not-for-profit and political industries and for OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  applications. Vontoo is privately owned and headquartered in Indianapolis. To learn more, go to http://www.vontoo.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 15, 2007
Words:496
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