Boston Bow Tie Launches Web Site to Market Distinctive and Stylish Bow Ties With a Traditional Flair.

Business/Technology Editors

MARLBOROUGH, Mass.--(BUSINESS WIRE)--Dec. 30, 1999

New e-Commerce Site Provides Gentlemen of Fashionable Distinction

with Online Shopping Convenience and Excellent Selection

Boston Bow Tie announced today the launching of its e-Commerce web site, www.bostonbowtie.com, to market premium quality bow ties to fashionable gentlemen.

The site features a complete selection of elegant, premium quality ties made from fine domestic and imported fabrics. The Company maintains its ties "will last a long time and will never exhibit tie wilt," a phenomenon the Company said is exhibited by lesser quality ties in which the ties' edges tend to curl over as the tie ages, creating an effect that diminishes the wearer's fashionable image.

All Boston Bow Ties are constructed with superior reinforcement to eliminate tie wilt, prolong tie life, and provide consumers with the highest quality bow tie. Every Boston Bow Tie is backed with a 100% satisfaction guarantee or the Company will refund the customer's money. The web site also provides information on how to tell a high-quality bow tie from a lower quality one as well as instructions on how to tie a bow tie.

Boston Bow Tie's site targets doctors, lawyers, university professors, financial professionals and others who wear bow ties for their convenience and for their ability to make a fashion statement. "Wearing a bow tie identifies an individual as someone of intellect, creativity and stature," said Jack Cutone, Boston Bow Tie co-founder. "Our bow ties are selected for their ability to convey the sophisticated gentleman's self confidence and individualism while projecting an aura of savoir-faire."

Bow ties, once popular in earlier eras and again in the forties and fifties, are making a small but noticeable re-appearance as a fashionable item, the trend responsible for Boston Bow Tie's formation. Doctors, particularly pediatricians, favor bow ties because they do not get in the way or hang where a small child can grab onto them. And other affluent professionals are adopting the wearing of bow ties for their ability to convey stature and enable the wearer to stand out from the crowd.

Cutone noted that there is ample evidence to support the uniqueness and stature of those who wear bow ties. In the past, famous bow tie wearers included Abraham Lincoln, Winston Churchill, Albert Einstein and Sigmund Freud, in addition to many other notable figures.

Boston Bow Tie's co-founders, Richard Beaudry and Cutone, plan to expand the site's product offering to a wider selection of ties and complementary accessories geared towards the selective taste of their patrons. They elaborated that the Company's long term goal is to "continually strive to present the unique and consummate in men's fashions as we build our business."

Cutone added, "the changing lifestyles of today's professionals are reflected in the bow tie's revival. It's not just an attempt to recapture the posh appearance of the bow ties worn by the young Frank Sinatra and Fred Astaire and the romance of their period in time. The bow tie elevates a gentleman's attire above the crowd's and achieving that in our busy, overcrowded world, is a matter of significance." Bow ties on the web site range in price from $40.00 to $45.00. and include free 2-day shipping. All major credit cards are accepted.

(Marlborough, MA) operates an e-commerce site marketing premium quality and distinctive bow ties made from the finest fabrics. Boston Bow Ties are guaranteed to never fall victim to wilt, maintaining their shape as the tie ages. Targeted at fashionable gentlemen of distinction, the web site also provides instruction on proper tying as well as how to determine the quality of a bow tie. Visit bostonbowtie.com.