Boston Beer tests Sam Adams Light draft.Boston Beer Co. founder Jim Koch Koch , Robert 1843-1910. German bacteriologist who discovered the cholera bacillus and the bacterial cause of anthrax. He won a 1905 Nobel Prize for developing tuberculin. Koch named after Robert Koch, a German bacteriologist. has announced that Boston Beer Co. is test marketing Sam Adams Light draft beer in six cities. The draft is being test marketed in Orlando, FL., Phoenix, AZ, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , CA, Cleveland, OH, Indianapolis, IN and Hollywood, CA. The test began in April. "We view it as a very long-term test,"Koch told Dow Jones Dow Jones the best known of several U.S. indexes of movements in price on Wall Street. [Am. Hist.: Payton, 202] See : Finance . "We'll let drinkers decide if they want Light on draft and see where we go from there." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Boston Beer, Sam Adams Light already accounts for 25% of the brewer's volume. |
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