Boston Area Marketing and PR Firm Brings "VividContext" Distinctive Unified Marketing to Clients.

Commonwealth Creative Associates' Proprietary Approach Integrates Digital Media With Marketing and Public Relations 

FRAMINGHAM, Mass. -- Commonwealth Creative Associates, a Boston area marketing and public relations agency, today announced it has formalized its VividContext Unified Marketing Practice which integrates the agency's digital media capabilities with marketing and public relations services.

The formal announcement of the VividContext Practice comes as Myles Bristowe joins CCA as Chief Marketing Officer. Bristowe, an online marketing expert who currently serves as president of the Boston Chapter of the American Marketing Association, brings fourteen years of Internet marketing experience to CCA.

Bristowe developed the VividContext approach to unified marketing in 2006, which integrates the full range of marketing disciplines to cohesively support a client's core objectives. This proprietary approach leverages the power of digital media by integrating it with all marketing and public relations initiatives.

"Google has created a keyword-based economy where companies must increase their relevance within context of the unique demands of their prospects. The VividContext Practice was invented to help clients become the bright spot they should be and to unify their message across all marketing channels," Bristowe explained. "Other agencies offer their marketing services in silos. VividContext tears down the walls to allow a dynamic synchronization of marketing tactics that unleashes a whole new set of possibilities to produce and measure phenomenal results for our clients' businesses."

CCA's Internet marketing services include website design, performance tracking, search engine marketing services, custom application development, and social media programs. The VividContext approach to unified marketing enhances this suite of digital marketing services in close coordination with the agency's direct marketing and public relations capabilities.

"Our ability to align digital media with effective offline campaigns has propelled CCA's rapid growth," said Bob Fields, founder and president of Commonwealth Creative Associates. "With Myles heading up our VividContext Practice, we are taking our clients to new levels."

About Commonwealth Creative Associates (CCA)

CCA, founded in 1989, is a privately held, full-service branding, marketing, web, and public relations firm headquartered in Framingham, Massachusetts. CCA serves regional, national, and global clients in financial services, health care, biotech, education, energy, and other industries. For more, please visit www.commcreative.com or www.ccapublicrelations.com.