Boston Apparel Group Chooses Dassault Systemes' PLM Solution to Support Launch of New Business.

ENOVIA V6 Provides Platform for Ensuring Timely Delivery of New Products

LAS VEGAS -- Dassault Systemes (DS) (Paris:DSY), a world leader in 3D and Product Lifecycle Management (PLM) solutions, today announced that the Boston Apparel Group has selected Dassault Systemes' ENOVIA V6 solution including the ENOVIA Apparel Accelerator for Design and Development and the ENOVIA Apparel Accelerator for Sourcing and Production to provide the foundation for managing the company's key business processes and ensuring the delivery of new product lines.

Spun out of the Redcats Group in late 2008, the Boston Apparel Group is responsible for the development of Chadwick's and MetroStyle, two of North America's top catalogue brands. In addition to establishing the key business processes from scratch, the Boston Apparel Group was faced with the challenge of effectively managing a global supply chain of between 30 to 40 factories in North America and Asia to deliver new products to market at cost, to specification and on time.

"The establishment of a new company provided us with a once in a generation opportunity to shape the way we do business by building a platform that could grow with us as we build for long term success. However, to be successful it was imperative that we selected a strategic technology partner that would enable us to develop new products quickly and cost effectively while also collaborating with the critical elements of the supply chain including suppliers, agents and manufacturers," said David Blakelock, vice president, Technology, Boston Apparel Group. "After careful consideration we are confident that Dassault Systemes' track record in the retail, footwear and apparel industry, best practices and comprehensive approach to PLM will provide a key element of our long term strategic roadmap."

In replacing the incumbent PTC solution, the Boston Apparel Company will combine the power of the ENOVIA V6 platform and the two Apparel Accelerators to address the entire scope of the product delivery cycle from initial design through sourcing to production and retail. By offering an out-of-the box solution combined with the industry's best practices the implementation should be completed in a matter of weeks enabling the Boston Apparel Group to enhance supply chain efficiencies and to begin realizing return on investment more rapidly. To speed the design process, the ENOVIA solution will also enable the company to integrate Adobe Illustrator files, via the Collaboration for Adobe Illustrator product, while capturing data from its existing ERP implementation.

"The successful launch of a new company can often be determined by how effectively they manage the core business fundamentals. Within this context product lifecycle management is becoming a mission critical element in tying together key business processes, technologies, functions and partners," said Michel Tellier, CEO, ENOVIA, Dassault Systemes. "The Dassault Systemes V6 solution, combined with the out-of-the box capabilities of the ENOVIA solution, provides an ideal approach for companies making a strategic technology investment that will create greater efficiencies, enhance global collaboration and ultimately drive competitive advantage."

About Dassault Systemes

As a world leader in 3D and Product Lifecycle Management (PLM) solutions, Dassault Systemes brings value to more than 100,000 customers in 80 countries. A pioneer in the 3D software market since 1981, Dassault Systemes develops and markets PLM application software and services that support industrial processes and provide a 3D vision of the entire lifecycle of products from conception to maintenance to recycling. The Dassault Systemes portfolio consists of CATIA for designing the virtual product - SolidWorks for 3D mechanical design - DELMIA for virtual production - SIMULIA for virtual testing - ENOVIA for global collaborative lifecycle management, and 3DVIA for online 3D lifelike experiences. Dassault Systemes is listed on the Euronext Paris (#13065, DSY.PA) stock exchange. For more information, visit http://www.3ds.com

CATIA, DELMIA, ENOVIA, SIMULIA, SolidWorks and 3DVIA are registered trademarks of Dassault Systemes or its subsidiaries in the US and/or other countries.