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Boston American Marketing Association Hosts Behind-the-Scenes Presentation from TD Banknorth EVP and Director of Marketing Tom Dyck; June 9 event features exclusive look at bank's new marketing campaign and an insider tour of TD Banknorth Garden.


BOSTON -- The Boston Chapter of the American Marketing Association The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.  (AMA (Automatic Message Accounting) The recording and reporting of telephone calls within a telephone system. It includes the calling and called parties and start and stop times of the call. ) today announced a Friday, June 9 presentation featuring Thomas J. Dyck, EVP EVP Executive Vice President
EVP EGR (Exhaust Gas Recirculation) Valve Position Sensor
EVP Electronic Voice Phenomenon
EVP Europäische Volkspartei (Germany)
EVP Employee Value Proposition
 and Director of Marketing, TD Banknorth This article or section may be confusing or unclear for some readers.
Please [improve the article] or discuss this issue on the talk page.
. The lunch presentation, which will be held at Legends Restaurant in the TD Banknorth Garden Coordinates:

Current arenas in the National Hockey League

Western Conference Eastern Conference
, will offer an in-depth look at TD Banknorth's new Mid-Atlantic marketing campaign that launches June 1. Guests will also be invited to participate in a special behind-the-scenes tour of the Garden, including areas not usually accessible to the public.

A must-attend event for marketing professionals, Dyck will touch upon the entire process that TD Banknorth and The VIA Group, TD Banknorth's agency of record, undertook to develop a new marketing campaign for the bank's Mid-Atlantic Division. From research and strategy to creative and execution, the campaign was developed as a result of TD Banknorth's recent acquisition of Hudson United Bank and more than 200 branches in metro New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, New Jersey, Philadelphia, and Connecticut.

"Even before we started our formal market research, we knew that we would have to develop new marketing strategies if we planned to successfully compete in the country's most competitive, and cluttered, banking marketplace," said Dyck.

With TD Banknorth's new campaign hitting the Mid-Atlantic media and markets beginning June 1, Dyck's presentation is a timely, first look at a range of strategic and creative marketing communications solutions for this established brand entering a new market.

To register for this exclusive event go to: http://www.amaboston.org/html/Events_80.htm

About TD Banknorth Inc.

TD Banknorth Inc. is a leading banking and financial services company headquartered in Portland, Maine and a majority-owned subsidiary majority-owned subsidiary

A firm in which more than 50% of outstanding voting stock is owned by the parent company.
 of TD Bank Financial Group. At March 31, 2006, TD Banknorth had over $40 billion of total consolidated assets and provided financial services to more than 1.5 million households in the Northeast. TD Banknorth's banking subsidiary, TD Banknorth, N.A., operates banking divisions in Connecticut, Maine, Massachusetts, New Hampshire New Hampshire, one of the New England states of the NE United States. It is bordered by Massachusetts (S), Vermont, with the Connecticut R. forming the boundary (W), the Canadian province of Quebec (NW), and Maine and a short strip of the Atlantic Ocean (E). , New Jersey, New York, Pennsylvania and Vermont. TD Banknorth and TD Banknorth, N.A. also operate subsidiaries and divisions in insurance, wealth management, merchant services, mortgage banking, government banking, private label credit cards, insurance premium financing and other financial services and offers investment products in association with PrimeVest Financial Services, Inc. The TD Banknorth common stock trades on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the symbol "BNK BNK Bangkok
BNK Bundesverband Niedergelassener Kardiologen eV
BNK Banking
". For more information, visit http://www.TDBanknorth.com.

About American Marketing Association Boston

American Marketing Association (AMA) Boston is the premier marketing association in greater Boston dedicated to being the essential resource for advancing the practice of marketing and the professional development of marketers. AMA Boston has a long history of providing value to its members by giving access to critically important information and valuable contacts that help boost careers and build businesses. With more than 650 members, AMA Boston is one of the largest professional chapters in the AMA. The American Marketing Association is an international professional society of individual members who have an interest in the study and practice of marketing. Founded in 1937, the AMA is the world's largest marketing association with over 35,000 members. For more information visit: http://www.amaboston.org.
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Publication:Business Wire
Date:May 31, 2006
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