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Boston Acoustics Unveils New Corporate Id and Launches Expanded Web Site.


Business/Technology Editors

PEABODY, Mass.--(BUSINESS WIRE)--March 14, 2000

Boston Acoustics Founded in 1979, Boston Acoustics is a high end manufacturer of home and mobile audio equipment operated out of Peabody, Massachusetts.

Boston produces speakers for the home and cars.
, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:BOSA) today unveiled a new corporate logo and expanded Web site to launch them into the new "Internet age". The clear and impactful new identity reinforces Boston's position as a fast-moving technologically advanced company, right at the cutting edge of the audio industry.

"We dedicated the last 20 years to building up the Boston brand and wanted this reflected in our new corporate logo," said Andy Kotsatos, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Boston Acoustics. "Our new more compact logo highlights the significance of the Boston brand in the worldwide marketplace and is easier for consumers to identify and remember."

The 20-year-old company has also launched a completely new and expanded Web site to address greater traffic demand and better accommodate its interactive audience. The new Boston New Boston is the name of some places in the United States of America:
  • New Boston, Illinois
  • New Boston, Massachusetts, the name of several communities including:
 logo will appear on this new site, as well as new products, collateral and marketing materials. The Web site, www.bostonacoustics.com is now "live" and is poised to handle new higher traffic levels. The site continues to support e-commerce sales of the company's multimedia products, accessories, and corporate logo wear.

Boston Acoustics' Web site is easier to navigate (1) "Surfing the Web." To move from page to page on the Web.

(2) To move through the menu structure in a software application.
 and provides customers with a "System Builder This article's grammar usage needs improvement. Please edit this article in accordance with Wikipedia's . " to aid in selecting the right consumer audio products for their home, car and multimedia environments. This enhanced shopping tool then links consumers directly to a list of Boston Acoustics dealer locations, aiding in the customers' on line shopping experience. The database-driven site employs the latest technology from Microsoft to allow Boston Acoustics to expand the site with enhanced features such as live coverage from trade show events, downloadable product sheets, and to immediately update the site when new products are introduced.

About Boston Acoustics

Boston Acoustics, Inc. (NASDAQ:BOSA) is a leading manufacturer and marketer of innovative, high-performance consumer audio entertainment products for the automotive, home, and computer environments. Corporate headquarters are at 300 Jubilee jubilee (j`bĭlē), in the Bible, a year when alienated property and land were restored, slaves were manumitted, debts were forgiven, and a general sabbatical year was observed in  Drive, Peabody, MA 01960, USA. The company can be reached at 978-538-5000. Please visit www.bostonacoustics.com for more information.
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Publication:Business Wire
Geographic Code:1USA
Date:Mar 14, 2000
Words:339
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