Boston's Own Quadstone Sets Sail in the British Telecom Global Challenge; Leading Analytical CRM Software Company Sponsors the 'World's Toughest Yachting Race'.

Business/Technology Editors

BOSTON--(BUSINESS WIRE)--Sept. 27, 2000

Quadstone(R), a privately held leading provider of customer behavior modeling software and services, and an official sponsor of one of the yachts participating in this year's British Telecom (BT) Global Challenge race, is pleased to welcome the crews of the BT Challenge to Boston Harbor.

Quadstone is a first-time sponsor of this prestigious international sporting event, which benefits the Save the Children charity. Save the Children is an organization that works for the right of children everywhere to a happy, healthy and secure childhood. There are 29 Save the Children organizations globally.

Quadstone's sponsorship coincides with the expansion of its US operations, which are based in the yacht's port of call, Boston. Increasingly, Quadstone's predictive marketing and behavior modeling software and services are helping more and more companies globally strengthen their relationships with customers. With this in mind, Quadstone's management team thought it would be appropriate to sponsor a global activity that revolves around teamwork, overcoming challenges, and fostering international goodwill.

Sir Chay Blyth, the founder of the BT Global Challenge, added, "It is with great pleasure that we have secured Quadstone's support for this year's event. The race spans seven countries in five continents so it will be an ideal platform for Quadstone as it pushes ahead with its global expansion. We are really looking forward to see how the competition unfolds."

Mark Smith, president at Quadstone commented, "We are extremely excited about our involvement with the BT Global Challenge. By being a key sponsor of such a high-level event, we will beat the heart of a very demanding but worthwhile environment for the next 10 months. As well as cementing our building reputation in Europe and the US, we will be able to raise the profile of the company in markets such as Asia-Pacific where we are less well known. It will also be fabulous to welcome our yacht and crew to Boston, the headquarters of our US operations."

On The Sea

The skipper of Quadstone's yacht is Alex Phillips, one of two females serving at the helm of yachts participating in the Challenge. Phillips, from Hampshire, England, has worked for Challenge Business as a skipper of Challenge 67' yachts since March 1998. During her career, she has clocked more than 50,000 sailing miles. She will manage a team of 17 crewmembers, including one with a Boston connection. John Bailes, an investment advisor and Somerville, MA, resident, will serve as a crewmember on the yacht.

The BT Global Challenge began in Southampton, England, on September 10 and will be arriving in its next port of call, Boston, sometime between September 28th and October 3rd. Then, the crews are off to Buenos Aires, Argentina; Wellington, New Zealand; Sydney, Australia; Cape Town, South Africa; and La Rochelle, France before returning to Southampton in early July 2001. A fleet of identically matched 72 ft. steel-hulled, ocean-racing yachts has been custom built for this year's challenge. Each crew will be manned by one experienced professional skipper and 17 core crew volunteers.

In Port

During its port in Boston Harbor, BT Challenge sponsors will be participating in a Technology Showcase being hosted at the Boston Harbor Hotel during October 3 -13, from 7 a.m. to 9 p.m. The theme of the exhibition is the "Virtual World" and will highlight products and technologies that are making collaborative work environments easier and more effective in today's Internet-driven market.

Quadstone will be hosting a product demonstration of The Quadstone System, its flagship suite of software products. The Quadstone System provides expert marketers and business analysts with a 360-degree view of customer behavior from multiple channels -- Weblogs, direct marketing, sales, call centers, and operations. This data is presented in a graphical environment that delivers information through interactive plots and maps. The software allows marketers to quickly build robust models using sophisticated, yet easy-to-use, data mining techniques.

Current Quadstone customers include M&I Bank, CVS.com, SmarterKids.com, CustomerLinx and Verbind, among others.

About BT Global Challenge

The BT Global Challenge, the world's toughest yacht race, starts from Ocean Village Southampton, England on September 10, 2000. It is the only round-the-world yacht race to circumnavigate the globe against prevailing winds and currents. The race will involve 12 yachts, over 300 international crew volunteers and will take approximately 10 months to compete.

About Quadstone(R)

Quadstone provides what it believes to be the most powerful customer behavior modeling and predictive marketing software currently available. Quadstone's product allows business and marketing executives to instantly and easily employ predictive modeling techniques to produce sophisticated analyses that visually represent customer behavior from every marketing channel - web, direct marketing, sales, call centers and operations. Because these tools can be installed and deployed to produce results within weeks, typically faster and more precisely than any other offering available, executives can quickly measure and influence more profitable customer behavior while decreasing marketing's reliance on IT or statisticians.

Quadstone's international clients include market leaders in the e-tail/retail, banking, insurance and telecommunications sectors and include Barclays Bank, CVS.com, Eircom, Sainsbury's, SmarterKids.com and Telenor, among others. Quadstone was named "Best Business Start-up" by the Financial Times (1998) and earned Deloitte & Touche's "Fast 50" award in 1998/1999 and 1999/2000. Founded in 1995 in Edinburgh, Scotland, Quadstone's European operations are based in Windsor, England, and the company's research and development center is located in Edinburgh, Scotland. Quadstone's North American operations are headquartered in Boston, U.S.A.