Boston's "Simply Done(R)" Unpacking Service Now Franchising.

BOSTON -- The slogan of Simply Done is "Unpacking Made Easy" -- and it is made easy for relocating executives, upsizing families, and downsizing seniors -- even vacation homebuyers. No longer must these time-strapped people agonize over every step of making a house a home, or an office an efficient, attractive workplace. Instead, the trained specialists at Simply Done unpack and set-up with care, accuracy, and a decorative flair. Busy executives and families save time and turmoil, with moving-in and placement done for them -- and possibly other related services, too. They enjoy their new locations immediately.

Simply Done has operated as a successful Boston-area business for the past several years. Simply Done is now offered as a home-based, affordable franchise by its creators -- experienced interior decorators, unpackers and organizers. Simply Done was created by the team of Karen Suvalle and Robyn Beliveau and was later joined by Kenneth C. Cummins who has been named president and director of the franchise corporation. All three reside in the Boston Metro market.

The benefits of a Simply Done franchise are:

* A huge potential market. It's estimated that 1,400,000 executives alone relocate every year! Some 2.4 million baby boomers are likely to consider relocating to active adult communities. And 59% of senior citizens surveyed plan to relocate for retirement, 31% of these more than three hours from their current locations. In fact, anybody who moves is a prospect.

* A home-based opportunity. No office or warehouse space needed, no leasing, utilities, office outfitting or other overhead to pay for!

* Low costs. A comparison with other franchise opportunities will show how reasonable your Simply Done costs will be. The franchise fee is $22,000, and estimates of total costs (including franchise fee) for this home-based business range from $44,850 to $52,650.

* Total training. It includes three days' comprehensive training at Simply Done training center...further training in your area...total HQ help any time it's needed. Training will cover not only the essential Simply Done steps, but also how to promote and carry out many additional profitable client services related to moving in.

* New business traffic-building and strategic marketing. As a Simply Done franchisee, you will receive a Grand Opening marketing kit, materials and instructions for continuous promotion, and -- most important of all -- strategic marketing and coordinated communications including all the advertising materials needed to continuously promote your business: publication ready ads for newspapers, magazines and Yellow Pages...mailing materials...plus as-needed support from Simply Done's advertising agency, and ongoing counsel from Simply Done's management.

* An exclusive market. As a franchisee, you will work with Simply Done to determine the size of your market, and assess its business potential by reviewing its demographics of potential movers and sources for Simply Done referrals, such as businesses, corporate HR departments, retirement/assisted living facilitators, realtors, etc. Once determined, this territory is exclusively yours.

The Simply Done franchise requires qualification prior to registration. For a complete sales kit, including informative materials and a qualifications questionnaire, please write or call the exclusive national franchising organization for Simply Done: Serpente & Faer, Inc., 1930 Route 70 East, Suite E-30, Cherry Hill, NJ 08003. Or phone [phone]. You may also visit their franchisee website www.simplydonecorp.com.