Bossa Nova Debuts Superfruit Juices at Saks Fifth Avenue National Beauty Promotion.In-store Events to Include Exclusive Superfruit Juice Sampling to Promote Beauty from Within
LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. -- Bossa Nova: the superfruit company, creator of the original and best selling acai juice, is teaming up with Saks Fifth Avenue Saks Fifth Avenue is a chain of upscale American department stores that is owned and operated by Saks Fifth Avenue Enterprises (SFAE), a subsidiary of Saks Incorporated. It competes in the elite luxury department store market with Neiman Marcus, Bergdorf Goodman and Barneys New and Havaianas, makers of Brazilian sandals, to debut its new Superfruit Juices at the store's "Beauty Splash" events. During the month of June, shoppers at select Saks Fifth Avenue locations will be among the first to taste Bossa Nova's new Superfruit Juices, which are created using some of the world's most nutritionally rich superfruits. The Bossa Nova juices are naturally low in sugar and contain high levels of antioxidants Antioxidants
Substances that reduce the damage of the highly reactive free radicals that are the byproducts of the cells.
Mentioned in: Aging, Nutritional Supplements
n. and other positive nutrients, which have been shown to prevent premature aging. The message? Supplement your outer beauty regimen by drinking nutrient-rich Superfruit Juice to promote beauty from within.
"Bossa Nova Superfruit Juices embody people's desire for a beverage that not only looks and tastes exquisite, but provides an added element of positive nutrition that can help them feel and look their best from the inside out," says company founder and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Alton Johnson. "We are thrilled to participate in this great partnership as a way to educate consumers about the proven benefits of superfruits and discuss firsthand the various ways superfruits can be a welcome choice over drinks high in calories or sugars."
Beginning Sunday, June 8, Saks Fifth Avenue will offer customers limited edition Havaianas designed by renowned makeup artists Trish McEvoy, Laura Mercier and Bobbi Brown. Customers visiting the beauty departments in select markets during this time will be treated to samples of Bossa Nova's new Superfruit Juice in Acerola acerola (ăs'ərō`lə) or barbados cherry, the edible fruit of Malpighia glabra, of the genera Bunchiosa and Malpighia of the family Malpighiaceae. with Ripe Peach and Mangosteen mangosteen (mang`gəstēn'), the edible fruit of Garcinia mangostana, of the family Clusiaceae (Guttiferae), an evergreen tree native to SE Asia. The purple fruit is similar to an orange in size, thickness of the rind, and segmentation. with Dragonfruit flavors. Superfruit experts will also be onsite to answer questions about the new juices, as well as the health and beauty benefits associated with little-known superfruits such as acerola (nature's highest Vitamin C vitamin C
or ascorbic acid
Water-soluble organic compound important in animal metabolism. Most animals produce it in their bodies, but humans, other primates, and guinea pigs need it in the diet to prevent scurvy. fruit) and mangosteen (rich in xanthones, a rare antioxidant antioxidant, substance that prevents or slows the breakdown of another substance by oxygen. Synthetic and natural antioxidants are used to slow the deterioration of gasoline and rubber, and such antioxidants as vitamin C (ascorbic acid), butylated hydroxytoluene ).
Bossa Nova sampling events will take place at the following Saks Fifth Avenue locations: Boston Prudential Center (6/21); South Coast Plaza South Coast Plaza is an upscale shopping mall in Costa Mesa, California, USA, in Orange County, and one of the most notable shopping centers in the United States. In 2004, Women's Wear Daily in Costa Mesa, Calif. (6/7 and 6/21); Atlanta and Phoenix (6/14); Chevy Chase, Md. (6/18 and 6/19); Dallas (6/18); and Houston (6/21).
During the promotion, shoppers can purchase special edition Havaianas for a retail price of $15, with any two cosmetics or fragrance purchases (while supplies last). One dollar from each purchase up to $200,000 will be donated to charity: water, a non-profit initiative bringing clean water and basic sanitation into impoverished communities.
For more information about Bossa Nova, please visit www.BossaNovaUSA.com.
About Bossa Nova: The Superfruit Company
Bossa Nova is an independent beverage company committed to defining the superfruit category by intensively exploring, researching and delivering nature's most potent superfruits. It is supported by fact-based communication initiatives that demonstrate the nutritional performance of superfruits. Bossa Nova created the first acai juice in 2005 and has since led the category. Bossa Nova uses sustainable practices to harvest fruits throughout the Amazon, and via the company's "Save A Tree" program, it funds environmental efforts that help save a tree with every bottle purchased.
Saks Fifth Avenue
Saks Fifth Avenue, one of the world's pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. Today, Saks operates 54 full-line stores in 25 states, 3 licensed stores in Mexico City, Dubai and Riyadh, 49 Saks Fifth Avenue OFF 5TH stores and saks.com, the company's online store.
Since their creation in the 1960's, Havaianas sandals have been coveted cov·et
v. cov·et·ed, cov·et·ing, cov·ets
1. To feel blameworthy desire for (that which is another's). See Synonyms at envy.
2. To wish for longingly. See Synonyms at desire. the world over for both their function and fashion. A top-secret rubber recipe created exclusively by Alpargatas S.A. is what sets the Havaianas experience apart from others in the category, offering authentic comfort and quality benefits that can't be replicated.
charity: water is a nonprofit organization Nonprofit Organization
An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well.
Examples of non-profit organizations are charities, hospitals and schools. bringing clean and safe drinking water drinking water
supply of water available to animals for drinking supplied via nipples, in troughs, dams, ponds and larger natural water sources; an insufficient supply leads to dehydration; it can be the source of infection, e.g. leptospirosis, salmonellosis, or of poisoning, e.g. into impoverished communities. Since charity: water was founded and began activity in August 2006, they have funded the construction of more than 474 water projects in 11 developing nations that, when completed, will provide clean drinking water to more than 200,000 people. www.charitywater.org