Bose Automotive Audio Achieves Highest J.D. Power and Associates Brand Score in the U.S. Two Years in a Row.FRAMINGHAM, Mass. -- Bose Continues to Be Recognized by U.S. Consumers for Audio Brand Strength For the second consecutive year, Bose is recognized as having the strongest brand power in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. among audio brands included in the J.D. Power and Associates 2004 Global Automotive Component Branding Study(SM). The study measures the relative strength of select audio brands based on the unaided un·aid·ed adj. Carried out or functioning without aid or assistance: made an unaided attempt to climb the sheer cliff. awareness, aided awareness, and impression of the brands recognized by consumers. In this year's study, U.S. consumers surveyed identified sound quality as the factor that most influences their car audio purchasing decision. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the study, nearly nine-in-ten U.S. consumers aware of the Bose automotive audio brand agree that Bose products offer superior sound quality. "Our ultimate goal is to provide automotive audio systems that enhance the overall driving experience for vehicle owners, and the results of the J.D. Power and Associates 2004 Global Component Automotive Branding Study(SM) demonstrate that Bose continues to achieve that goal with consumers in the U.S.," notes Brandon Westley, vice president of Bose Automotive Systems See ITS, embedded system, drive-by-wire, adaptive cruise control, collision avoidance system, autonomous vehicle, heads-up display, DSRC, lane departure system, CAN bus, FlexRay and SYNC. Division. Bose employs its signature Clean Sheet approach with each automotive sound system it designs. Vehicle and sound system are engineered together from the ground up so that the elements of the system work with the unique acoustic characteristics of the vehicle's interior. Bose engineers take more than a thousand individual acoustic measurements inside the vehicle cabin, and the data collected from this analysis is used to configure and tune a sound system specifically for that vehicle model. Using this approach, Bose engineers aim to design a system that allows both driver and passengers to hear the power and nuance nu·ance n. 1. A subtle or slight degree of difference, as in meaning, feeling, or tone; a gradation. 2. Expression or appreciation of subtle shades of meaning, feeling, or tone: of each instrument and voice. The sound seems more spacious than the cabin itself, and the system delivers music with such clarity, many people hear details they've never noticed before. About Bose Automotive Systems Division Bose Corporation The Bose Corporation is a privately-held American company based in Framingham, Massachusetts that specializes in audio equipment[2][3] and holds the philosophy of supporting its technological development through research (thus the company motto). was founded in 1964 by MIT MIT - Massachusetts Institute of Technology Professor Amar G. Bose. In 1983, Bose introduced the industry's first custom designed, factory-installed premium automotive sound system, setting a new standard in automotive audio. For more than twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. , the Bose Automotive Systems Division has been pioneering automotive sound technologies with a commitment to achieve an authentic, spacious and lifelike listening experience. As a result, Bose has achieved the highest car audio J.D. Power brand score for the second year in a row.(1) The Bose Automotive Systems Division supplies premium music systems to leading brands in Europe, Japan, and North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . (1) J.D.Power and Associates 2003-2004 Global Automotive Component Branding Studies(SM). 2004 Study based on 17,498 responses from consumers globally who were asked about their awareness (aided and unaided) and impression of 34 car audio brands in the U.S. |
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