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Bosch and WOOLITE(R) Partner to Protect Consumers' Valuables Better Than Ever; Bosch Nexxt(TM) Laundry System and WOOLITE(R) Work Together to Deliver Gentle Care and Superior Cleaning to Fine Washables.


HUNTINGTON BEACH Huntington Beach, city (1990 pop. 181,519), Orange co., S Calif., on the Pacific coast, across from Santa Catalina Island, in an oil-producing area; inc. 1909. It manufactures aerospace vehicles, aircraft parts, optical instruments, and heat transfer equipment. , Calif. -- Bosch, a global leader in high efficiency laundry, and WOOLITE(R), the trusted name in fine fabric care, have partnered together to provide consumers with the ultimate cleaning solution for their delicate clothes. The partnership pairs Bosch's award-winning front-loading Nexxt Laundry System with WOOLITE's High Efficiency (HE) detergent line - a winning combination for consumers.

"This is an ideal partnership as both Bosch and WOOLITE are known for providing superior, energy-efficient cleaning with gentle care," said Danyel Tiefenbacher, brand manager for Bosch home appliances. "Our combined strengths will allow our consumers to save time, energy and money while protecting their fine washables."

The partnership includes co-op print advertisements, running in home magazines through April 2006, featuring the Bosch Nexxt Washer and Dryer and WOOLITE's HE laundry detergent, along with the slogan, "Bosch and WOOLITE(R). Protecting your valuables better than ever." In addition to these advertisements, Bosch will share its expertise in caring for clothes by contributing to WOOLITE's monthly e-newsletter, Home Solutions News, as well as other consumer education initiatives.

"Consumers appreciate the convenience of machine washing their delicate clothes," says Mike Italia, Brand Manager for WOOLITE. "By pairing WOOLITE and the Bosch Nexxt line of high-efficiency washers, we are providing consumers with a complete fine-fabric-care solution."

Bosch Nexxt Laundry System

Likened to a spa for your clothes, Bosch Nexxt Washers offer an unmatched array of exclusive features and smart engineering that provide unrivaled results to get clothes cleaner than previously imagined. The high-efficiency Bosch Nexxt Washer combines sensor-controlled wash cycles and precise temperatures to produce the perfect wash. With its SENSOTRONIC Plus(TM) wash system, the Nexxt Washer digitally monitors and maintains water temperatures for up to 15 different washing programs.

While getting clothes their cleanest, the Nexxt Laundry System pampers Pampers is a brand of disposable diaper (or nappy) marketed by Procter & Gamble worldwide. Product information
Diapers
Pampers Diapers come in sizes going all the way up to Size 7.
 clothes during every phase of washing. The Washer's ingenious Archimedic or "Archie" paddles have a special curved shape to create better, gentler lifting and tumbling for superior garment movement, water distribution and water saturation. The stainless steel stainless steel: see steel.
stainless steel

Any of a family of alloy steels usually containing 10–30% chromium. The presence of chromium, together with low carbon content, gives remarkable resistance to corrosion and heat.
 horizontal drum, which eliminates the agitator ag·i·ta·tor  
n.
1. One who agitates, especially one who engages in political agitation.

2. An apparatus that shakes or stirs, as in a washing machine.

Noun 1.
 that can be so rough on clothes, has 4107 holes for fast penetration of water and efficient water extraction during the spin cycle. The durable, smooth material of the drums resists nicks and chips that can snag and harm clothing. Even delicate items such as silks, cashmere cashmere

Animal-hair fibre forming the downy undercoat of the Kashmir goat. The fibre became known for its use in beautiful shawls and other handmade items produced in Kashmir, India. The fibres have diameters finer than those of the best wools.
 and lace are safe in these machines.

WOOLITE(R) High Efficiency Fabric Wash

WOOLITE(R) High Efficiency Fabric Wash was developed for customers who have made the leap to high efficiency washers. WOOLITE HE helps keep clothes looking like new, while its Low Sudsing Formula is just as gentle on HE machines. WOOLITE(R), the most trusted name in fabric care, is specially formulated to care for clothes in the washing machine (storage) washing machine - An old-style 14-inch hard disk in a floor-standing cabinet. So called because of the size of the cabinet and the "top-loading" access to the media packs - and, of course, they were always set on "spin cycle". .

About Reckitt Benckiser Reckitt Benckiser plc is one of the world's leading manufacturers of cleaning products and a member of the FTSE 100 Index of the largest companies traded on the London Stock Exchange. It is headquartered in the town of Slough just to the west of Greater London.  

Reckitt Benckiser Inc. is a subsidiary of U.K.-based Reckitt Benckiser plc, a global consumer products company with leading brands in household cleaning, as well as health and personal care. Reckitt Benckiser Inc. manufactures, markets and sells household cleaning and specialty food products in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . In addition to WOOLITE(R) Fabric Wash, these products include Lysol(R) cleaners and disinfectants, Air Wick(R) air fresheners air freshener nambientador m

air freshener air ndésodorisant m

air freshener air n
, Electrasol(R) automatic dishwasher detergent, Easy-Off(R) cooking surface cleaners, Spray 'n Wash(R) laundry stain removers, Resolve(R) cleaners, Jet-Dry(R) rinse agent, and Veet(R) depilatory depilatory (dĭpĭl`ətôr'ē), substance used to remove hair. In preparing hides for tanning, lime is the chief depilatory. , as well as French's(R) foods, including mustard, Frank's RedHot(R) sauce, Cattlemen's(R) Barbeque Sauce, and GourMayo(TM). For additional information about Reckitt Benckiser, visit www.reckittbenckiser.com. For additional information on WOOLITE(R), visit www.woolite.com.

About Bosch

Bosch home appliances is part of BSH BSH Bosch und Siemens Hausgeräte GmbH (Germany)
BSH Bausparkasse Schwaebisch Hall (German Building Society)
BSH Bourne Shell
BSH Bundesamt für Seeschiffahrt und Hydrographie
 Home Appliances Corporation, a fully-owned subsidiary of Bosch und Siemens Hausgerate, GmbH, the third largest home appliance manufacturer in the world. Inspired by the lifestyle of today's discerning consumers, all Bosch products combine superior performance and excellent quality with unrivaled ease-of-use. Opened in 1997, the company's appliance park in New Bern, North Carolina “New Bern” redirects here. For the fictional city of the TV series Jericho, see New Bern, Kansas.
New Bern is a city in Craven County, North Carolina with a population of 23,128 as of the 2000 census.
 is comprised of state-of-the-art factories for washers, dryers, dishwashers, ranges, ovens and cooktops. The leader in environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1]  home appliances, Bosch manufactures products that regularly receive industry and consumer awards and its dishwashers are consistently top-ranked by leading consumer magazines. For more information, please visit www.boschappliances.com or call 800.921.9622 to request a catalog. Nexxt and SENSOTRONIC Plus are trademarks of BSH Home Appliances Corporation.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company overview
Date:Apr 3, 2006
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