Boru Vodka Sponsors Lloyd Dobler Effect.

Winning Band As Brand Ambassador 

NEW YORK -- Castle Brands Inc. (AMEX: ROX), an emerging international spirits company, today announced that its flagship brand, Boru Vodka, will sponsor the 2008 tour of Lloyd Dobler Effect (LDE), the winning band in Boru's "Defend the Bar Band" competition.

2007 was the inaugural year for Boru Vodka's search for the best bar band in the country. Independent bands were invited to submit their original music in this nationwide talent search. Over 100 bands entered the premier, of this now annual event, and Lloyd Dobler Effect rose to the top and landed the grand prize.

The "Boru Vodka Presents Lloyd Dobler Effect Tour" will encompass over 200 performances in bars and at concerts around the country. The tour will be promoted with signage, by street teams and over the Internet. Boru will also sponsor on-premise promotions where legal.

"We are extremely pleased with the relationship we have developed with Lloyd Dobler Effect. The band's independence and honesty, along with its down-to-earth appeal, are perfectly in synch with Boru's core values," said Roseann Sessa, Vice President - Marketing & Public Relations for Castle Brands. "Both brands, Boru Vodka and Lloyd Dobler Effect, will work together this year to broaden our collective fan base and extend our audience. Lloyd Dobler Effect will also serve as a judge in 'Defend the Bar Band 2008', which will be launched this summer."

Speaking for Lloyd Dobler Effect, Phil Kominski commented, "Boru Vodka's financial commitment to us, as well as its belief in our music and success, mean a great deal to us. Touring is physically draining, and Boru's support gives us more time to concentrate on what we do best--writing and performing. We are excited about our partnership and know that we will do great things together."

More about Boru Vodka

Boru Vodka is made in Ireland from the best grain and most pristine water. The five times distillation process produces a clean vodka of unusual clarity and exceptional smoothness. It is named for the legendary king responsible for uniting Ireland, Brian Boru. Boru Vodka is also available in Citrus, Orange and Crazzberry flavors. Boru Vodka is available nationwide in the United States and Ireland and in a growing number of other international markets.

More about Lloyd Dobler Effect

The popular Washington D.C. band Lloyd Dobler Effect, (LDE) named after the loveable John Cusack character in the 1989 film "Say Anything," fuses high-energy rock and roll with Latin rhythms and go-go beats. Acclaimed by critics and fans for their thought-provoking lyrics, the group appeals to both mainstream rock lovers and culturally diverse audiences. LDE has performed in 42 states and eight countries and has developed a loyal and extensive fan base. Voted one of Washington D.C.'s top 10 live bands in 2005 by the Washington Post Reader's Poll, the band consists of Phil Kominski (vocals/guitars), Donnie Williams (drums/bass programming), Chris Bruno (guitars/vocals/mandolin), Rusty Williams (congas, percussion/vocals) and Patrick Hughes (bass/vocals). For more information on the Lloyd Dobler Effect, go to www.lloyddoblereffect.com.

More about Castle Brands Inc.

Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs. Castle Brands' portfolio includes Boru([R]) Vodka, Gosling's Rum([R]), Sea Wynde([R]) Rum, Knappogue Castle Whiskey([R]), Clontarf([R]) Irish Whiskey, Jefferson's[TM] and Jefferson's Reserve([R]) Bourbon, Sam Houston([R]) Bourbon, Celtic Crossing([R]) Liqueur, Pallini([R]) Limoncello[TM], Raspicello[TM] and Peachcello[TM] and Brady's([R]) Irish Cream.

Safe Harbor Statement

This press release includes statements of our expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, related to the discussion of our business strategies and our expectations concerning future operations, margins, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable. We have used words such as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "expects," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions, in this press release to identify forward looking statements. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties, risks and factors relating to our operations and business environments, all of which are difficult to predict and many of which are beyond our control, that could cause our actual results to differ materially from those matters expressed or implied by these forward looking statements. More information about these and other factors are described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K for the year ended March 31, 2007 filed with the Securities and Exchange Commission.

When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the documents incorporated by reference. New risks and uncertainties arise from time to time, and we cannot predict those events or how they may affect us. We assume no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws.

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