Boru Vodka Repackaging Launches in the United Kingdom.Sleek Packaging Heralds Enhanced Presence in UK Spirits Market for Award-Winning Brand NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Castle Brands Inc. (AMEX AMEX See: American Stock Exchange : ROX) an emerging developer and global marketer of premium branded spirits, today announced that it will be launching the new packaging for its flagship brand, Boru Vodka, in the United Kingdom, on September 3, 2007. In anticipation of the launch, Castle Brands engaged United Brands, a leading distributor in the United Kingdom, to distribute Boru in this market in April 2007. The new packaging, a proprietary distillation process and improved distribution are all part of the Company's strategy to establish Boru as a leading premium brand in the United Kingdom. Previously introduced to enthusiastic reception in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , the new packaging is a tribute to the brand's heritage and quality with a contemporary, stylish twist. London design firm Claessens International utilized Boru's traditional black and silver palette to create a bolder, sleeker, crystal clear bottle in line with the brand's new positioning. Boru's unique charcoal-filtered, five-time distillation process contributes to the crisp finish of this premium spirit. Boru is a strong contender in the vodka category, having recently been awarded a Gold Medal gold medal traditional first prize. [Western Cult: Misc.] See : Prize in the prestigious San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden World Spirits Competition Spirits competitions between makers of alcoholic beverages have been a tradition since the earliest days of distilling. Master distillers, brewmasters and vinters alike are driven to compete as a way to substantiate the quality and craftsmanship that has been instilled in their . Mark Dawkins, Director of United Brands stated: "We are committed to supplying our customers with the finest premium brands. By increasing Boru's distillation and redesigning its packaging, Castle Brands is, in effect, launching a new brand. The new Boru reflects the boldness, clarity and quality of this outstanding vodka, which is now well positioned to become a leader in its category. " Increased distribution points for Boru Vodka include Sainsburys, Parfetts and Nisa. More about Castle Brands Inc. Castle Brands is an emerging developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs/cordials. Castle Brands' portfolio includes Boru[R] Vodka, Gosling's Rum Gosling's Rum is a brand of rum, founded in 1806 by James Gosling in Bermuda after leaving his home in London. The company is currently run by Edmund Malcolm Gosling, the seventh-generation of family control of the company. [R], Sea Wynde[R] Rum, Knappogue Castle The Knappogue Castle & Walled Garden, built in 1467, is located in County Clare, Ireland. It was built by Sean MacNamara, and is a good example of a medieval tower house. It has a long and varied history, from a battlefield to a dwelling place. Whiskey[R], Clontarf[R] Irish Whiskey, Jefferson's[TM] and Jefferson's Reserve[R] Bourbon, Sam Houston[R] Bourbon, Celtic Crossing[R] Liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. , Pallini[R] Limoncello[TM], Raspicello[TM] and Peachcello[TM] and Brady's[R] Irish Cream. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement This press release includes statements of our expectations, intentions, plans and beliefs that constitute "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 and are intended to come within the safe harbor protection provided by those sections. These statements, which involve risks and uncertainties, related to the discussion of our business strategies and our expectations concerning future operations, margins, profitability, liquidity and capital resources and to analyses and other information that are based on forecasts of future results and estimates of amounts not yet determinable Liable to come to an end upon the happening of a certain contingency. Susceptible of being determined, found out, definitely decided upon, or settled. determinable adj. . We have used words such as "may," "will," "should," "expects," "intends," "plans," "anticipates," "believes," "thinks," "estimates," "seeks," "expects," "predicts," "could," "projects," "potential" and other similar terms and phrases, including references to assumptions, in this press release to identify forward looking statements. These forward looking statements are made based on expectations and beliefs concerning future events affecting us and are subject to uncertainties, risks and factors relating to our operations and business environments, all of which are difficult to predict and many of which are beyond our control, that could cause our actual results to differ materially from those matters expressed or implied by these forward looking statements. More information about these and other factors are described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended March 31, 2007 filed with the Securities and Exchange Commission. When considering these forward looking statements, you should keep in mind the cautionary statements in this press release and the documents incorporated by reference. New risks and uncertainties arise from time to time, and we cannot predict those events or how they may affect us. We assume no obligation to update any forward looking statements after the date of this press release as a result of new information, future events or developments, except as required by the federal securities laws. ROX-G |
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