Boru Vodka - Worth 'Pursuing'.Vodka Brand Enters Pop Culture NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Boru([R]) Vodka, the largest selling premium vodka from Ireland, has made it into pop culture. The Irish Genus Edition of Trivial Pursuit Trivial Pursuit is a board game where progress is determined by a player's ability to answer general knowledge, and popular culture questions. The game was made in 1979 by Scott Abbott, a sports editor for the Canadian Press, and Chris Haney, of Welland, Ontario, a photo , the most popular trivia game in the world, includes the question: Which beverage comes in bottles bearing the date of the Battle of Clontarf The Battle of Clontarf (Irish: Cath Chluana Tarbh) took place on Good Friday in 1014 (April 23) between the forces of Brian Boru and the forces led by the King of Leinster, Máelmorda mac Murchada: composed mainly of his own men, Viking ? Answer: Boru Vodka. Boru Vodka was created in 1998. It is produced in Ireland and is made with grain and pure Irish spring Irish Spring is the name of a well-known deodorant soap, first marketed by the Colgate-Palmolive company in 1972. As the name would suggest, television advertisements are set in an "Irish village," with a male townsperson endorsing the product with such slogans as "Fresh and water. The vodka, a favorite in its homeland with an expanding presence in the United States, was named to honor Brian Boru, the legendary high king of Ireland High King of Ireland (Irish: Ard Rí na hÉireann) refers to legendary, pagan kings of Tara. It also refers to later kings, who were, depending on the period, either the most powerful king of their day, or, in later times, exercised authority over most of Ireland. . In the year 1014, Brian Boru led a successful attack against foreign invaders in the Battle of Clontarf. The frosted Boru Vodka bottle with its black and silver label pays homage to the legendary hero. The year 1014 is embedded in the bottle above the label and the Boru logo incorporates a sword and shield Sword and shield can refer to:
"We are pleased by the inclusion of Boru Vodka in Trivial Pursuit. We've worked long and hard to build Boru Vodka. We're at the point in our growth where, although we are not yet a household name, the smart, savvy, in-the-know people are aware of the brand," said Roseann Sessa, Vice President Marketing & Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most for Castle Brands. Product placement is becoming an increasingly popular choice of advertising. Its rapid expansion can be attributed to a number of factors, one of which is that as the media evolves and becomes more complex, advertising must evolve with it. Many consumers have grown tired of traditional commercial ads and have found ways around them. Product placement showcases a brand in a natural, lifestyle setting. Not only has product placement infiltrated movies and television shows, but it has also found its way into books, songs, video games, and music videos. Virtually every form of media is subject to product placement, so in essence, advertising has become an element of our culture. "We use an agency for product placement on television and our brands have appeared on such shows as Two and a Half Men Two and a Half Men is a North American television sitcom centered around a freewheeling bachelor, Charlie, whose carefree lifestyle is interrupted when his newly separated brother, Alan, moves in, along with his son Jake. , Will & Grace, Raymond and CSI CSI Crime Scene Investigator CSI CompuServe, Inc. CSI Commodity Systems, Inc. CSI Commodity Systems Inc. (Boca Raton, FL) CSI Crime Scene Investigation (CBS TV show) CSI Christian Schools International NY," commented Sessa. "However, Boru's inclusion in Trivial Pursuit was spontaneousCoa natural reflection of pop culture. We were not contacted by the makers of Trivial Pursuit either before or after the game was produced. It came as a pleasant surprise to find out that Boru was included." Trivial Pursuit was first introduced in 1981. The first Irish Genus Edition of Trivial Pursuitwas launched on September 25, 2006 and contains 2,400 questions. The Boru Vodka question and answer is in the Sports & Leisure category. More about Castle Brands Inc. Castle Brands is a developer and international marketer of premium branded spirits within four growing categories of the spirits industry: vodka, rum, whiskey and liqueurs/cordials. Castle Brands' portfolio includes Boru([R]) Vodka, Gosling's Rum([R]), Sea Wynde([R]) Rum, Knappogue Castle Whiskey([R]), Clontarf([R]) Irish Whiskey, Jefferson's[TM] and Jefferson's Reserve([R]) Bourbon, Sam Houston([R]) Bourbon, Celtic Crossing([R]) Liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. , Pallini([R]) Limoncello[TM], Raspicello[TM] and Peachcello[TM] and Brady's([R]) Irish Cream. Safe Harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. Statement All statements in this press release that are not historical are forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. Such forward-looking statements may be identified by words such as "believe", "intend," "expect", "may", "could", "would", "will", "should", "plan", "project", "contemplate", "anticipate", or similar statements. Because these statements reflect Castle Brands' current views concerning future events, these forward-looking statements are subject to risks and uncertainties. Castle Brands' actual results could differ materially from those anticipated in these forward-looking statements as a result of many factors, including, but not limited to, demand for its products and services, its ability to compete effectively, its ability to increase revenue from its newer products and services and the other factors described under the caption "Risk Factors" in Castle Brands' Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended March 31, 2006 filed with the Securities and Exchange Commission. Castle Brands undertakes no obligation to update publicly any forward-looking statements contained in this press release. ROX-G |
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