Born Out of Frustration; Husband and Wife Team Start Baby-Wise, Get Eco-Wise and Deliver BabyEarth.Five years ago, Baby-Wise Adv. 1. baby-wise - like a baby; "he cradled it, baby-wise, in his arms" baby-like was a garage full of baby items. Half a million products later, the company led by husband and wife team James James, person in the Bible James, in the Gospel of St. Luke, kinsman of St. Jude. The original does not specify the relationship. James, rivers, United States James. and Heather Bendle is getting eco-wise as BabyEarth. The entrepreneurial en·tre·pre·neur n. A person who organizes, operates, and assumes the risk for a business venture. [French, from Old French, from entreprendre, to undertake; see enterprise. Texas-based duo founded Baby-Wise (now BabyEarth) based on their experiences as both parents and consumers. "Our store is unique because it fills a much-needed void in the baby products market by offering the perfect combination of tried-and-true classics and innovative breakthroughs, including eco-friendly alternatives, all under one roof," explains James. www.babyearth.com. "Baby-Wise was born out of frustration," says Heather, as she and James were both disenchanted dis·en·chant tr.v. dis·en·chant·ed, dis·en·chant·ing, dis·en·chants To free from illusion or false belief; undeceive. [Obsolete French desenchanter, from Old French, with the hassles of shopping for their young children. "As a mom (1) (Messaging-Oriented Middleware) See messaging middleware. (2) (Microsoft Operations Manager) Software that monitors and captures system and application events throughout the network. , I envisioned shopping for my babies as a fun, uplifting, meaningful event celebrating the arrival of a new innocent life. The reality was anything but," adds Heather. "The product selection was bad and the customer service was worse. When I asked questions about how much a stroller weighed or how easy it was to fold, nobody knew because nobody had actually used the products they were selling." What started out as a solution quickly grew into a thriving thrive intr.v. thrived or throve , thrived or thriv·en , thriv·ing, thrives 1. To make steady progress; prosper. 2. family business. In 2005, the Bendle's two-car garage was practically exploding with baby products, so they moved the company into a warehouse. They have since moved two times due to growth and are currently located in a 15,000 square foot warehouse, including retail space, in Round Rock, an emerging shopping district 20 miles North of Austin, Texas. As growth generates milestones, the company recently celebrated a new one by rebranding itself as BabyEarth to more accurately reflect its mission to make baby's world a happy, healthy and safe place. "Today customers want eco-friendly alternatives," explains Heather. "Going green is a personal choice and every family has its own unique needs. At BabyEarth, we advocate options. Helping parents make informed decisions about the products they use is empowering them to make the best choice for their family," she adds. From baby bottles and pacifiers to car seats and strollers, BabyEarth has everything baby needs. Visit us online at www.babyearth.com. For more information or to schedule an interview, please contact Cathy Hale, Director of Communications Director of Communications is a position in the private and public sectors. The Director of Communications is responsible for managing and directing an organization's internal and external communications. , 512-275-6935 x520 or 512-658-2709, Cathy.Hale@babyearth.com or Joie Tamkin, Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most Manager, 512-275-6935 x570 or 415-269-0580, Joie.Tamkin@babyearth.com. |
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