Borland Teams with Bluetide Management to Build Out World-Class Inside Sales Organization; New Inside Sales Strategy Designed to Grow ALM Revenue with Medium Size Enterprises.

CUPERTINO, Calif. & WEST VANCOUVER, British Columbia -- Borland Software Corporation (Nasdaq:BORL), the leader in Software Delivery Optimization(TM), today announced a relationship with Bluetide Management, a strategic provider of mid-enterprise sales planning and execution. Bluetide Management was selected to work closely with Borland's sales, marketing and operations leadership teams to train and build out an inside sales organization that would broaden Borland's ALM reach within the mid-market.

"With over 250,000 mid-market companies in the United States, we see this as a very significant growth area for net new license revenue," said David Packer, Borland's vice president for the Americas region. "We contracted Bluetide Management to help us better reach this lucrative market. We selected Bluetide because of its outstanding track record in building inside sales teams that can predictably sell complex software deals to mid-market companies -- those companies with revenue between $10 million and one billion dollars."

"Enterprising vendors like Borland are exploring new and innovative ways to augment their inside sales teams. They are doing this to drive new revenue streams, to optimize overall revenue profitability, as well as to deliver revenue in a more predictable manner," said Andrew Buckley, CEO and founding partner at Bluetide Management. "We are excited to be working with Borland not only to develop the finest sales professionals in the industry, but to create a team and supporting sales model that can predictably contribute a large-volume of mid-enterprise opportunities."

Bluetide Management was brought on in early 2005 to help evaluate and refine Borland's U.S. sales model, to implement and train Borland's inside sales team, and to develop systems and metrics to accurately track performance.

"Since this relationship began, Bluetide has helped Borland reduce overall costs in our U.S. sales operations and has brought a new focus and energy to the broader organization. We look forward to continuing our work with them and further refining the model we now have in place," continued Packer.

About Bluetide Management

Bluetide Management is a leading sales and marketing consultancy, providing software firms with planning, implementation and ongoing management of Volume Enterprise Sales organizations for the mid-market. These sales organizations consist of highly developed inside enterprise account managers who are trained in strategic sales process and measured on revenue, predictability and profitability. For more information please visit http://www.bluetidemanagement.com.

About Borland

Founded in 1983, Borland Software Corporation (Nasdaq:BORL) is the global leader in platform independent solutions for Software Delivery Optimization. The company provides the software and services that align the people, process, and technology required to maximize the business value of software. To learn more about delivering quality software, on time and within budget, visit http://www.borland.com.

Borland, Software Delivery Optimization, and all other Borland brand and product names are service marks, trademarks or registered trademarks of Borland Software Corporation in the United States and other countries. All other brand and product names may be trademarks or registered trademarks of their respective holders.

Safe Harbor Statement

This release contains "forward-looking statements" as defined under the Federal Securities Laws, including the Private Securities Litigation Reform Act of 1995 and is subject to the safe harbors created by such laws. Forward-looking statements may relate to, but are not limited to, our ability to broaden our ALM reach to mid-market companies and the ability to create a model that will predictably contribute to the volume of mid-enterprise opportunities. Such forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, our ability to enhance the quality and scalability of our products, improve the integration and overall functionality of these products as part of our ALM software development platform and evolve our ALM platform toward our vision of SDO; acceptance of our products and services including our enterprise software development platform/solution; our ability to successfully deliver on large transactions; our ability to establish or enhance strategic alliances; rapid technological and business change that can adversely affect the demand for Borland products and services; and general economic factors and capital market conditions. These and other risks may be detailed from time to time in Borland periodic reports filed with the Securities and Exchange Commission, including, but not limited to, its latest Annual Report on Form 10-K and its latest Quarterly Report on Form 10-Q, copies of which may be obtained from www.sec.gov. Borland is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.