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Borland Targets World's Largest Class of Software Developers: Launches Borland C++BuilderX and Borland Enterprise Studio for C++.


Business Editors/High-Tech Writers

SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--Sept. 15, 2003

First Multi-Platform, Multi-Compiler Development Environment and

Application Lifecycle Management The administration and control of an application from inception to its demise. It embraces requirements management, system design, software development and configuration management and implies an integrated set of tools for developing and controlling the project.  Suite for C++ Designed to Help

Advance C++ Development in Modern-Day Enterprises

Borland Software Corporation (company) Borland Software Corporation - A company that sells a variety of PC software development and database systems. Borland was founded in 1983 and initially became famous for their low-cost software, particularly Turbo Pascal, Turbo C, and Turbo Prolog.  (Nasdaq:BORL) announced today the launch of Borland(R) C++BuilderX,(TM) a new C++ integrated development environment See IDE.

integrated development environment - interactive development environment
 (IDE) and Borland(R) Enterprise Studio for C++, the first technology independent application lifecycle management suite designed to address the increased complexity of modern-day application development in the C++ programming language. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 analyst research firm IDC, C and C++ professionals will remain the largest class of developers through 2005(1).

"In addition to our 15-year track-record of offering C and C++ solutions, C++BuilderX is the result of over two years of a renewed research and development effort focused on delivering new advanced development capabilities for the entire C++ market," commented J.P. LeBlanc, vice president and general manager of the mobile and C++ solutions group at Borland. "Our goal is to address modernization in organizations by bringing C++ development into a new era. We are focused on standards-based C++ application lifecycle management, as well as multi-platform and multi-compiler support as important priorities."

Addressing C++ Industry Mega-trends and Pain Points

Both C++BuilderX and Borland(R) Enterprise Studio for C++ moreover, address six important mega-trends/pain-points inside of organizations using C++:

-- Continuing use of C++ to build scalable and high-performance

applications related to performance computing

-- Demand for multi-platform support as applications continue to

migrate from UNIX UNIX

Operating system for digital computers, developed by Ken Thompson of Bell Laboratories in 1969. It was initially designed for a single user (the name was a pun on the earlier operating system Multics).
 to Linux

-- Support and maintenance requirements for millions of lines of

C++ legacy code

-- Growth of mobile and embedded Inserted into. See embedded system.  device computing that use C++

-- Broad demand for ANSI/ISO compliance for C++ compilers due to

incompatibility The inability of a Husband and Wife to cohabit in a marital relationship.


incompatibility n. the state of a marriage in which the spouses no longer have the mutual desire to live together and/or stay married, and is thus a ground for divorce
 between existing C++ environments

-- The need to manage multiple compilers and debuggers on

multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms.  

"When application run-time performance, code size and low-level access Close to the hardware. It refers to writing software that drives the hardware directly without going through a software translation layer and its associated overhead. An operating system can provide both low- and high-level APIs, the high-level ones being capable of very elaborate  to machine functions and resources, is critical, C++ is often the language of choice for building the types of applications frequently found in the defense, aerospace, finance, manufacturing, and scientific and engineering industries," explained Rikki Kirzner, research director at IDC. "Many of these developers are using non-integrated tools and are eager for a solution that allows them to overcome the disparities in compiler and platform support in order to build better software, faster."

Advances for a New Era in C++ Development

Borland has championed C and C++ development for over fifteen years, most recently with its popular C++Builder programming environment first launched in 1991. The new C++BuilderX offers first time UNIX support with VisiBroker CORBA (Common Object Request Broker Architecture) A software-based interface from the Object Management Group (OMG) that allows software modules (objects) to communicate with each other no matter where they are located on a private network or the global  IDE integration. Moreover, it takes a fresh standards-based, cross-platform approach to programming in pure C++ by offering a newly purposed, consistent IDE based on the same proven enterprise IDE framework used by Borland(R) JBuilder.(R) A single XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 project formats minimizes the complexities of managing multiple compilers and debuggers through a single user interface. Coupled with advanced debugging (programming) debugging - The process of attempting to determine the cause of the symptoms of malfunctions in a program or other system. These symptoms may be detected during testing or use by real users.  capabilities this shortens the porting time of applications to new platforms.

C++BuilderX notably eases platform portability by delivering a new Borland 100% ANSI/ISO C++ and C99 compliant compiler, as well as a C++ platform development framework to allow developers to visually build and deliver cross-platform applications that do not require compiler extensions. C++BuilderX offers extended support for mobile and embedded computing(2), continued integration with Borland C++ compilers as well as support for other widely used standards-based C++ compilers including, GCC GCC: see Gulf Cooperation Council.

(compiler, programming) GCC - The GNU Compiler Collection, which currently contains front ends for C, C++, Objective-C, Fortran, Java, and Ada, as well as libraries for these languages (libstdc++, libgcj, etc).
, Intel, Metrowerks, Microsoft(R) Visual C++(R) and Sun(R) Forte C++.

"Borland is a leader in C++ development. Recognizing the importance of strong performance and the latest Intel microprocessor technologies, the C++BuilderX IDE notably incorporates Intel(R) C++ Compilers, Intel(R) Performance Libraries, and Intel(R) VTune(R) Performance Analyzers for Windows(R) and Linux,(R) supporting the Intel(R) Pentium,(R) Itanium,(R) and Intel XScale(TM) families of processors," commented Jonathan Khazam, general manager of the Intel software products division. "This illustrates our shared commitment to delivering outstanding performance for enterprise C++ applications targeted at Intel-based platforms."

Enterprise Studio for C++BuilderX tackles the growing complexity of enterprise applications and offers a first-time technology independent application lifecycle management (ALM) solution across define, design, development, test, deploy and management stages of C++ application development, to help align business needs with software capabilities. Importantly, included in Enterprise Studio for C++BuilderX is the new Borland(R) Together(R) Edition for C++BuilderX,(TM) enabling C++BuilderX developers to increase project success by simultaneously creating and visually communicating complex projects with detailed blueprints in the form of UML-based models, to everyone involved in the application development process.

Availability

Both Borland C++BuilderX and Borland Enterprise Studio for C++ will be available in September 2003. For additional information on Borland C++BuilderX, please visit: http://www.borland.com/cbuilderx.

Notes to Editors:

1. Source: The 2001 IDC Developer Model

2. Note: Please see separate Borland announcement, also distributed today, "Mobile Industry Welcomes the Launch of Borland C++BuilderX"

About Borland

Borland Software Corporation (Nasdaq NM: BORL) is a world leader in platform independent software development and deployment solutions that are designed to accelerate the entire application development lifecycle. By connecting managers, testers, designers, developers, and implementers in real time, Borland enables enterprises worldwide to define and sustain their competitive advantage. For more information, visit: http://www.borland.com or the Borland Developer Network at http://bdn.borland.com.

All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries. All other marks are the property of their respective owners.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement

This release contains "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" as defined under the Federal Securities Laws, including the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 and is subject to the safe harbors created by such laws. All statements that are not historical are forward-looking. Forward-looking statements may relate to, but are not limited to, Borland future financial performance, capital expenditures, revenues, acquisitions, earnings, costs, product development plans, global expansion plans, estimated size of potential customer markets, demand for Borland products, the projected acceptance by existing or potential customers of new technologies and the potential features of, or benefits to be derived from, the products developed, marketed or sold by Borland, market and technological trends in the software industry and various economic and business trends. Such forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: general economic factors and capital market conditions, general industry trends, the ability to successfully integrate acquisitions, costs associated with acquisitions, diversion of management attention from other business concerns due to acquisitions, undisclosed or unanticipated liabilities resulting from acquired companies, the potential effects on Borland of competition in computer software product and services markets, growth rates Growth Rates

The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures.

Notes:
Remember, historically high growth rates don't always mean a high rate of growth looking into the future.
 in the software and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  markets that Borland participates in, rapid technological change that can adversely affect the demand for Borland products, shifts in customer demand, market acceptance of new or enhanced products or services developed, marketed or sold by Borland, delays in scheduled product availability dates, open source technologies that compete with Borland products, actions or announcements by competitors, software errors, reduction in sales to or loss of any significant customers, the ability of Borland to protect its intellectual property rights, the dependence on technologies licensed from third parties, the ability of Borland to attract and retain qualified personnel, the ability of Borland to contain costs and unanticipated impact on economic and financial conditions in the United States and around the world resulting from the geopolitical ge·o·pol·i·tics  
n. (used with a sing. verb)
1. The study of the relationship among politics and geography, demography, and economics, especially with respect to the foreign policy of a nation.

2.
a.
 conflicts and other consequences of the United States' war against terrorism. These and other risks may be detailed from time to time in Borland periodic reports filed with the Securities and Exchange Commission, including, but not limited to, its latest Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and its latest Quarterly Report on Form 10-Q Form 10-Q

See 10-Q.
, copies of which may be obtained from www.sec.gov. Borland is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Date:Sep 15, 2003
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