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Borland Management Team to Present Strategy for Execution, Expansion and Effectiveness at 2004 Analyst Day.


SCOTTS VALLEY, Calif. -- Borland Software Corporation (company) Borland Software Corporation - A company that sells a variety of PC software development and database systems. Borland was founded in 1983 and initially became famous for their low-cost software, particularly Turbo Pascal, Turbo C, and Turbo Prolog.  (Nasdaq:BORL), a worldwide leader in platform-independent software development and deployment solutions, today announced its management team will present Borland's corporate strategy and go-to-market plan at its annual analyst day, September 14, 2004, in San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Calif.

"I'm excited for the upcoming opportunity to share Borland's strategy and vision for the software development industry and to introduce new members of Borland's management team to the analyst community," said Dale Fuller Dale Fuller was named the interim chief executive officer and president of McAfee, Inc.(NYSE:MFE) from October, 2006 through April, 2007. He was on the McAfee Board from January 2006 until July 2007. , chief executive officer at Borland. "The team is determined to write the next chapter in Borland's long and important history, a history defined by a commitment to technical excellence and advancing the customer agenda. Together, alongside its partners and the entire Borland team around the world, we will help enable the digital world where our customers can maximize the business value of their software."

The management team brings to Borland significant experience in enterprise information technology, having held executive positions in such leading companies as BEA Systems BEA Systems, Inc. (NASDAQ: BEAS) is one of the major companies developing enterprise infrastructure software. BEA makes middleware, products that help software run on top of databases. , Cadence Design Systems (company) Cadence Design Systems - A company that sells electronic design automation software and services.

http://cadence.com/.

See also Verilog.
, EDS (Electronic Data Systems, Plano, TX, www.eds.com) Founded in 1962 by H. Ross Perot (independent candidate for the President of the U.S. in 1992), EDS is the largest outsourcing and data processing services organization in the country. , McKinsey Consulting, NEC (NEC Corporation, Tokyo, www.nec.com, www.necus.com) An electronics conglomerate known in the U.S. for its monitors. In Japan, it had the lion's share of the PC market until the late 1990s (see PC 98).

NEC was founded in Tokyo in 1899 as Nippon Electric Company, Ltd.
, Oracle and webMethods.

Borland's Executive Management Team Presenting at 2004 Analyst Day

Corporate

--Dale Fuller, president and chief executive officer of Borland since 1999, is a leader with over 20 years of management, marketing and business development experience within the technology industry. Prior to joining Borland, Fuller served as president and chief executive officer of WhoWhere? Inc., an Internet community site acquired by Lycos in 1998. Fuller has also held senior business unit and manufacturing positions at Apple Computer and NEC Technologies.

--Scott Arnold, executive vice president and chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
, is responsible for shaping the company's business strategy and directing worldwide business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets , marketing and product development for Borland. Arnold joined Borland in November 2003 after 15 years in management and corporate strategy at McKinsey & Company, where he helped found and build the organization's Silicon Valley office and Global High Tech and Telecom practices.

--Kenneth Hahn, senior vice president and chief financial officer, is responsible for worldwide financial, accounting and investor relations Investor relations

The process by which the corporation communicates with its investors.
 services. Hahn joined Borland in 2002 from Extensity ex·ten·si·ty  
n. pl. ex·ten·si·ties
1.
a. The quality of having extension or being extensive.

b. A specific degree or range of extension.

2.
, Inc., where he held the position of senior vice president, chief financial officer and secretary. At Extensity, Hahn built the company's financial systems and control processes, and led the company's IPO (Initial Public Offering) The first time a company offers shares of stock to the public. While not a computer term per se, many founders, employees and insiders of computer companies have found this acronym more exciting than any tech term they ever heard.  in January 2000. Prior to Extensity, Hahn held positions at Boston Consulting Group and PricewaterhouseCoopers L.L.P.

Sales & Marketing

--Rick Jackson, senior vice president and chief marketing officer, is responsible for worldwide marketing activities at Borland. Jackson is the newest member of the management team, joining Borland in August 2004. Jackson comes to Borland from BEA Systems where he was senior vice president responsible for worldwide marketing. He brings over 20 years of software industry experience to Borland, having held executive-level positions in marketing, sales and business development.

--Matthew Thompson, senior vice president of worldwide sales, is responsible for the overall direction of sales activities in 23 countries around the globe. Prior to joining Borland, Thompson held senior executive positions at enterprise software organizations such as Cadence Design Systems and EDS. He brings to Borland more than 21 years of enterprise-level, solution selling experience.

Products & Services

--Patrick Kerpan, senior vice president and chief technology officer, was named to this position in March 2004 after serving in a vice president and general manager role at Borland. Pat brings with him more than 20 years of software development experience. Kerpan joined Borland in 2002 through the acquisition of Bedouin, Inc, a company he founded. Prior to founding Bedouin, Kerpan held positions at the Canadian Imperial Bank of Commerce The Canadian Imperial Bank of Commerce TSX: CM NYSE: CM, better known to most customers as CIBC, is one of Canada's major banks. CIBC is classified as a Domestic Chartered Bank (Schedule I). , Swiss Bank Corporation
For banks in Switzerland, see Swiss bank


Swiss Bank Corporation (SBC) (German: Schweizerischer Bankverein (SBV), French: Société de Banque Suisse (SBS), Italian:Società di Banca Svizzera
 and O'Connor and Associates artificial intelligence group.

--Boz Elloy, senior vice president of software products, is responsible for all product development, design, engineering and management. Elloy joined Borland in 2002 with over 15 years of experience in the enterprise software space. Prior to joining Borland, Elloy held the position of senior vice president of product development at diCarta, Inc., where he established the company's product plans. Prior to joining diCarta, Elloy held positions at Oracle Corporation, Telecom Australia Telecom Australia was the trading name of the:
  • Australian Telecommunications Commission (1975 - 1989)
  • Australian Telecommunications Corporation (1989 - 1992)
  • Australian and Overseas Telecommunications Corporation (1992 - 1993)
 (Telstra) and government agencies where he was actively involved in design, development, deployment and integration activities.

--Chris Barbin, senior vice president of worldwide services, joined Borland in April 2004 with over 10 years of enterprise software and consulting experience. At Borland, Barbin is responsible for organizing and leading Borland's expanding services organization, providing technical support, consulting and education services to Borland customers and partners worldwide. Barbin came to Borland from webMethods, a leading Enterprise Application Integration (EAI (Enterprise Application Integration) Refers to various techniques used to share data and business processes in large enterprises. When companies acquire another organization, disparate information systems have to be made to work together. ) and web services infrastructure company where he was the senior vice president of global customer services. Barbin helped to build the services team at webMethods, serving over 1,000 enterprise class customers. Prior to his experiences with webMethods, Barbin was Director of eCommerce at Grainger Consulting Services.

Hear from these and other Borland executives at the BorCon 2004 conference held September 11-15, 2004 in San Jose, Calif. For more information or to register for BorCon, please visit: http://info.borland.com/conf2004/.

About Borland

Borland Software Corporation (Nasdaq:BORL) is a world leader in platform independent software development and deployment solutions that are designed to accelerate the entire application development lifecycle. By connecting managers, testers, designers, developers, and implementers in real time, Borland enables enterprises worldwide to define and sustain their competitive advantage. For more information, visit: http://www.borland.com or the Borland Developer Network at http://bdn.borland.com.

All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation in the United States and other countries. All other marks are the property of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Sep 9, 2004
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