Borland International partners with MicroAge; Software developer looks to MicroAge to broaden reach.TEMPE, Ariz.--(BUSINESS WIRE)--March 5, 1996--MicroAge (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MICA mica (mī`kə), general term for a large group of minerals, hydrous silicates of aluminum and potassium, often containing magnesium, ferrous iron, ferric iron, sodium, and lithium and more rarely containing barium, chromium, and fluorine. ) Tuesday announced that it has added Borland International Inc. (NASDAQ:BORL), a leading provider of products and services for software developers, to its product offering of more than 500 leading information technology vendors. MicroAge's systems integrator and master distributor businesses are aimed at increasing Borland's corporate market share and broadening its reach into the value-added reseller A value-added reseller (VAR) is a company that adds some feature(s) to an existing product(s), then resells it (usually to end-users) as an integrated product or complete "turn-key" solution. channel. MicroAge will carry the full line of Borland software products, and will also administer master licensing agreements for large organizations through the MicroAge Software Products Group. Focused on providing products that make the task of building software applications faster and easier, Borland's line includes Borland C++, Borland's market-leading C and C++ development environment for DOS, Windows, Windows NT (Windows New Technology) A 32-bit operating system from Microsoft for Intel x86 CPUs. NT is the core technology in Windows 2000 and Windows XP (see Windows). Available in separate client and server versions, it includes built-in networking and preemptive multitasking. , Windows 95 and OS/2; Paradox, the market-leading Windows database; Visual dBASE See dBASE versions. (language) Visual dBASE - A Rapid Application Development suite with a compiler and intranet tools to enable developers to publish data on the World-Wide Web. Originally a Borland product, the first version released by dBase, Inc. was Visual dBase 5.7. , the worldwide database desktop standard; and Delphi, Borland's new, next generation Windows development tool; and InterBase, Borland's leading-edge database server technology. "We are pleased to be partnering with MicroAge," said Frank Vaculin, Borland International's vice president of U.S. Sales. "Through their outstanding integration and distribution capabilities, Borland will be able to reach a broader set of software developers. Our client/server business has grown rapidly over the past year as a result of the acceptance of Delphi Client/Server and InterBase, and we believe this new relationship will help us reach more value-added resellers and client/server developers within large corporations." MicroAge sells directly to large organizations through MicroAge Infosystems Services (MIS), its systems integration subsidiary serving the distributed computing (1) The use of multiple computers networked throughout a wide geographical area, or the world via the Internet, in order to solve a single problem. See grid computing. (2) The use of multiple computers in an enterprise rather than one centralized system. needs of large organizations worldwide. Using its trademarked Selective Outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management. Services(TM) methodology for addressing the myriad issues in a distributed computing environment See DCE. Distributed Computing Environment - (DCE) An architecture consisting of standard programming interfaces, conventions and server functionalities (e.g. naming, distributed file system, remote procedure call) for distributing applications transparently across networks , MicroAge Infosystems Services' exclusive information technology branch network helps organizations reduce costs, complexity and cycle times, while improving quality. "MicroAge is extremely enthusiastic about the prospect of helping Borland achieve its goal of higher penetration in the large account arena," said Wes Richards, MicroAge Channel Services president. "Our MicroAge Infosystems Services network is focused specifically on the distributed computing needs of large organizations, and we believe the Borland suite of software development products will be a nice fit in that marketplace." Borland International Inc. (NASDAQ:BORL) is a leading provider of products and services targeted to software developers. Borland is distinguished for its high-quality software development tools, which include Delphi, Delphi Client/Server, Borland C++, Visual dBASE, Paradox and InterBase. Borland's award-winning products are supported through comprehensive programs for small- and large-sized software developers, corporate developers, value added resellers See VAR. (company) value added reseller - (VAR, or "value added retailer") A company which sells something (e.g. computers) made by another company (an OEM) with extra components added (e.g. specialist software). and systems integrators. Founded in 1983, Borland is headquartered in Scotts Valley, Calif. MicroAge Inc., a Fortune 500 company, is a systems integrator and a master distributor of information technology products and services. The company provides systems integration services and distributed computing solutions to large organizations worldwide through its MicroAge Infosystems Services branch network. MicroAge also serves the computer reseller An organization that sells hardware and software to the general public. Resellers purchase products from software publishers and hardware manufacturers. market as a full-line master distributor, offering customers over 20,000 products from more than 500 vendors backed by world-class logistics and ISO (1) See ISO speed. (2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI. 9002-certified integration services. MicroAge's annual revenues approximated $3 billion in 1995. The firm is headquartered in Tempe, Ariz. -0- NOTE TO EDITORS: Copies of previous Borland press releases and additional corporate and product information are available on Borland's Internet World Wide Web (WWW WWW or W3: see World Wide Web. (World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site. ) site, at http://www.borland.com. Information about MicroAge also is available on the World Wide Web: MicroAge Home Page, http://www.microage.net; and the CyberTech Times, MicroAge's electronic magazine, http://www.mid.com. CONTACT: MicroAge Inc., Tempe Jay O'Callaghan, 602/804-7987 e-mail: jocallag@microage.com or Borland International Inc., Scotts Valley Steve Grady, 408/431-1621 e-mail: sgrady@wpo.borland.com |
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