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Borland Executives to Speak at Gartner Application Development Summit.


CUPERTINO, Calif. -- Borland Software Corporation (company) Borland Software Corporation - A company that sells a variety of PC software development and database systems. Borland was founded in 1983 and initially became famous for their low-cost software, particularly Turbo Pascal, Turbo C, and Turbo Prolog.  (Nasdaq:BORL), the leader in Software Delivery Optimization optimization

Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics.
(TM), today announced it will be a platinum sponsor of this year's Gartner Application Development Summit, being held September 12-14, 2005 in Dallas, Texas “Dallas” redirects here. For other uses, see Dallas (disambiguation).
The City of Dallas (pronounced [ˈdæl.əs] or [ˈdæl.
. Borland's chief process officer, Bill Curtis, and Marc Brown, Borland's senior director of product marketing, will be included in a prestigious line-up of industry leaders scheduled to speak on the challenges, changes and advancements happening in enterprise application development.

"Today's application development teams must balance a growing number of demands from both inside and outside their organization, while at the same time navigating through an increasingly complex IT environment," said Rick Jackson Rick Jackson (born May 26, 1989) is a 6'8", 220 lbs. center from Philadelphia, PA who plays for the Syracuse Orange. Team USA
Jackson played on Team USA at the annual (Under 18) Albert Schweitzer Tournament in Mannheim, Germany in 2006. He led the squad with 17.
, chief marketing officer at Borland. "This conference is a great forum in which to share information and best practices that can help software development teams reduce risk and be more successful in today's complex environment. It also gives us the opportunity to gain insight from other industry leaders, analysts and those on the front lines of software development."

At the conference, Borland will participate in the following two sessions:

--Marc Brown, senior director of product marketing, will lead a session titled, "Understanding and Managing Change." September 13th from 3:00 p.m. - 3:45 p.m. CT.

--Bill Curtis, chief process officer, will participate on a case study panel focused around service oriented o·ri·ent  
n.
1. Orient The countries of Asia, especially of eastern Asia.

2.
a. The luster characteristic of a pearl of high quality.

b. A pearl having exceptional luster.

3.
 architecture (SOA (1) (Start Of Authority) The first record in a DNS zone file. See DNS records.

(2) (Service Oriented Architecture) The modularization of business functions for greater flexibility and reusability.
), agility and quality. September 14th from 9:45 a.m. - 10:45 a.m. CT.

Gartner's Application Development Summit will showcase breakthrough innovations in technology and provide attendees with the opportunity to speak to senior technology vendors. The conference will also address an extensive list of issues occurring in IT development organizations today, such as how emerging trends and methodologies affect application development, what impact SOA and Web services (1) Loosely, any online service delivered over the Web. Such usage appears in articles from non-technical sources, but not in IT-oriented publications, because definition #2 below describes the correct use of the term.  have on application development, and how to ensure the quality, security and agility of application portfolios.

The summit will be held September 12-14, 2005 at the Gaylord Texan Resort and Convention Center. Information on Borland(R) Application Lifecycle Management The administration and control of an application from inception to its demise. It embraces requirements management, system design, software development and configuration management and implies an integrated set of tools for developing and controlling the project.  (ALM) solutions will be available during the event at booth #9.

For additional information on this year's conference, please visit: http://www.gartner.com/2_events/conferences/ad7.jsp.

About Borland

Founded in 1983, Borland Software Corporation (Nasdaq:BORL) is the global leader in platform independent solutions for Software Delivery Optimization. The company provides the software and services that align the people, process, and technology required to maximize the business value of software. To learn more about delivering quality software, on time and within budget, visit http://www.borland.com.

Borland, Software Delivery Optimization and all other Borland brand and product names are service marks, trademarks or registered trademarks of Borland Software Corporation in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area.  and other countries. All other marks are the property of their respective owners.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 29, 2005
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