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Borland Enterprise Studio 4 for Java Now Shipping; Leading Products Form Complete Java Development Solution in Single Package.


Business Editors/High-Tech Writers

JDJ JDJ Java Development Journal  Edge East Conference

Borland Software Corporation (company) Borland Software Corporation - A company that sells a variety of PC software development and database systems. Borland was founded in 1983 and initially became famous for their low-cost software, particularly Turbo Pascal, Turbo C, and Turbo Prolog.  (Nasdaq:BORL) today announced the immediate availability of Borland(R) Enterprise Studio 4 for Java(TM), the latest version of its complete application development lifecycle solution that streamlines the modeling, development, performance tuning Performance tuning is the improvement of system performance. This is typically a computer application, but the same methods can be applied to economic markets, bureaucracies or other complex systems. , and deployment of advanced Java applications. With JBuilder 7, the award-winning, market leading Java(TM) development environment as its foundation, and Borland's Optimizeit(TM) Suite for Java performance This article is a general presentation of the Java Platform performance. For criticisms about Java performance, and more generally about the Java language, see Criticism of Java. , new Borland Enterprise Studio 4 for Java combines in a single package the latest versions of market-leading products from Borland, Rational, and Macromedia to simplify the application life cycle, reduce total cost of ownership, and speed time to market.

"At MarketTouch we are delighted with the latest release of Borland Enterprise Studio for Java. In one box it gives us everything that we need for complete end-to-end Java development. We are particularly pleased that Optimizeit Suite is included. Studio enables us to increase productivity, reduce time-to-market, and build applications with the best tools on the market," said Jon Hatton, applications project manager, MarketTouch.

"The latest edition of Borland Enterprise Studio for Java demonstrates Rational's and Borland's ongoing collaboration to provide customers with powerful solutions for developing Java applications," said Eric Schurr, chief marketing officer, Rational Software. "The improved integration of Rational Rose and the Rational Unified Process The Unified Software Development Process or Unified Process is a popular iterative and incremental software development process framework. The best-known and extensively documented refinement of the Unified Process is the Rational Unified Process or RUP.  with JBuilder provides comprehensive support for JDK (Java Development Kit) A Java software development environment from Sun. It includes the JVM, compiler, debugger and other tools for developing Java applets and applications. Each new version of the JDK adds features and enhancements to the language.  1.4 framework and EJB (Enterprise JavaBeans) A software component in Sun's J2EE platform, which provides a pure Java environment for developing and running distributed applications. EJBs are written as software modules that contain the business logic of the application.  2.0 standards."

"The collection of Java development applications in the Borland Enterprise Studio for Java brings developers a comprehensive solution that provides powerful tools for every step of the development process," said Beth Davis Beth Davis is a former cadet at the United States Air Force Academy in Colorado Springs, Colorado, left the academy in 2002 after reporting sexual harassment and rape during her freshman year (1999) as a cadet. , senior vice president of product management at Macromedia. "Now, Java developers can develop clean, standards-compliant Web sites and JSP (JavaServer Page) An extension to the Java servlet technology from Sun that allows HTML to be combined with Java on the same page. The Java provides the processing, and the HTML provides the layout on the Web page.  applications with Dreamweaver MX and JBuilder, while seamlessly planning, coding, and improving application performance with the full solution offered in the Borland Enterprise Studio for Java."

"In Enterprise Studio for Java, Borland has brought together market-leading products from Borland, Rational, and Macromedia to provide integrated modeling, development, performance tuning, and deployment of advanced Java applications," said Tony de la Lama, vice president and general manager of Java Solutions for Borland. "By streamlining the application development lifecycle, Borland continues to deliver on its commitment to help enterprise developers to improve productivity and reduce overall development costs."

Key Benefits of Borland Enterprise Studio for Java:
-- Low Total Cost of Ownership -- Comprehensive, well-integrated solution to produce faster, lower cost applications, which make efficient use of hardware and can be cost-effectively maintained.

-- Speeds Time to Market -- Allows enterprises to manage risks and harness the latest technologies to deliver complex applications faster.

-- Forward and Backward Integration -- Reduces transcribing errors, eases transitions between design and development stages, and provides transparent progress for better oversight by management.


Key Components of Borland Enterprise Studio 4 for Java:

Borland JBuilder 7 -- The leading environment for building enterprise Java(TM) applications. JBuilder 7 Enterprise enhances developer productivity with support for multiple platforms Refers to two or more operating environments, which typically include the CPU family and operating system. For example, if versions of a program run on Windows and the Macintosh, the software is said to support multiple platforms. , application servers, and version control systems.

Borland Optimizeit Suite -- For large-scale Java projects including J2EE (Java 2 Platform, Enterprise Edition) A platform from Sun for building distributed enterprise applications. J2EE services are performed in the middle tier between the user's machine and the enterprise's databases and legacy information systems. (TM) platform server applications, the Borland(R) Optimizeit(TM) Suite is essential for managing performance risks during development and for producing fast, reliable applications.

Borland Enterprise Server Borland Enterprise Server, also known as Borland Application Server, was Borland's J2EE Application Server. The product was developed in 1999 within the team of former Visigenic company that was acquired by Borland in 1997. , AppServer Edition -- A leading certified implementation of the J2EE(TM) standard for the development and deployment of mission-critical enterprise Java applications and Web Services.

Rational Rose Professional J -- The industry-leading modeling tool for the development of robust, efficient solutions to meet real business needs in the Web-centric distributed enterprise and real-time systems environments. Includes round trip engineering allowing model code to be generated directly into JBuilder projects, and conversely, changes in JBuilder projects can be synchronized with a Rational Rose UML (Unified Modeling Language) An object-oriented analysis and design language from the Object Management Group (OMG). Many design methodologies for describing object-oriented systems were developed in the late 1980s.  model.

Rational Unified Process(R) -- A Web-enabled set of software engineering best practices that provides guidance to streamline a team's development activities. The Rational Unified Process enables team members to easily choose the set of process components -- including guidelines, templates, and examples -- that are right for a project's specific needs. The Rational Unified Process makes process practical by providing an agile, customized roadmap to software development success.

Macromedia(R) Dreamweaver(R) MX -- An industry standard solution for professional Web development that combines ease and power in one integrated development environment See IDE.

integrated development environment - interactive development environment
 for HTML HTML
 in full HyperText Markup Language

Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web.
, ColdFusion, ASP, and JSP Web sites.

For more information on Borland Enterprise Studio for Java, please visit http://www.borland.com/estudiojava.

Pricing and Availability

Borland Enterprise Studio 4 for Java is immediately available, with special upgrade pricing for current JBuilder and Enterprise Studio for Java owners. For pricing and additional information, please visit http://shop.borland.com/.

About Borland

Borland Software Corporation is a leading provider of technology used to develop, deploy, and integrate software applications. Delivering best-in-class technology solutions dedicated to interoperability, Borland allows enterprises of all sizes to move into Web based computing while leveraging legacy systems. From the Fortune 1000 to the Borland Developer Network comprised of millions of developers around the world, Borland provides customers the freedom to develop applications, deploy them anywhere, and integrate and manage them across the enterprise. Borland solutions enable organizations to increase productivity and deliver higher performance projects faster and on budget, while lowering total cost of ownership.

Founded in 1983, Borland is headquartered in Scotts Valley, California Scotts Valley is a small city located in eastern Santa Cruz County, California, United States, about ten miles (16 km) south of San Jose and six miles (10 km) north of the beach in the upland slope of the Santa Cruz Mountains. As of the 2000 census, the city population was 11,385.  with operations worldwide. To learn more, visit Borland at http://www.borland.com, the community site at http://community.borland.com, or call Borland at (800) 632-2864.

Note to Editors: All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation, in the United States and other countries. All other marks are the property of their respective owners.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement

This release contains "forward-looking statements" as defined under the Federal Securities Laws, including the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 and is subject to the safe harbors created by such laws. All statements that are not historical are forward-looking. Forward-looking statements may relate to, but are not limited to, Borland's future financial performance, capital expenditures, revenues, acquisitions, earnings, costs, product development plans, global expansion plans, estimated size of potential customer markets, demand for Borland's products, the projected acceptance by existing or potential customers of new technologies and the potential features of, or benefits to be derived from, the products developed, marketed or sold by Borland, market and technological trends in the software industry and various economic and business trends. Such forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: general economic factors and capital market conditions, general industry trends, the potential effects on Borland of competition in computer software product and services markets, growth rates Growth Rates

The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures.

Notes:
Remember, historically high growth rates don't always mean a high rate of growth looking into the future.
 in the software and professional services markets that Borland participates in, rapid technological change that can adversely affect the demand for Borland's products, shifts in customer demand, market acceptance of new or enhanced products or services developed, marketed or sold by Borland, delays in scheduled product availability dates, open source technologies that compete with Borland's products, actions or announcements by competitors, software errors, reduction in sales to or loss of any significant customers, the ability to successfully integrate acquisitions, Borland's ability to protect its intellectual property rights, the dependence on technologies licensed from third parties, Borland's ability to attract and retain qualified personnel, Borland's failure to contain costs and unanticipated impact of economic and financial conditions in the United States and around the world resulting from the geopolitical ge·o·pol·i·tics  
n. (used with a sing. verb)
1. The study of the relationship among politics and geography, demography, and economics, especially with respect to the foreign policy of a nation.

2.
a.
 conflicts and other consequences of the United States' war against terrorism. These and other risks may be detailed from time to time in Borland's periodic reports filed with the Securities and Exchange Commission, including, but not limited to, its latest Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and its latest Quarterly Report on Form 10-Q Form 10-Q

See 10-Q.
, copies of which may be obtained from www.sec.gov. Borland is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 25, 2002
Words:1344
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