Borland Announces IntraBuilder Pricing and Version Strategy; Bundles Netscape FastTrack Server, Navigator Gold Internet Client Software.SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--Aug. 27, 1996--Borland International Inc. today announced product line and pricing strategies There are many ways in which the price of a product can be determined. The following are the foremost strategies that businesses are likely to use. Competition-based pricing Setting the price based upon prices of the similar competitor products. for its IntraBuilder line of live data-driven Intranet applications development suites for Windows NT and Windows 95 that includes the bundling of the Netscape FastTrack web server and Navigator Gold Internet client software. IntraBuilder is the most complete toolset for easily building and maintaining live data-driven Intranet applications that run on your Web server. With more than 30,000 downloads since first announced in late July, a new pre-release version of the core IntraBuilder product is now available for evaluation, without charge, over the Web at http://www.borland.com/intrabuilder/. Borland announced that when IntraBuilder ships, it will be available in three different configurations: -0- -- To be sold at retail, through corporate resellers, catalogs and direct from Borland, IntraBuilder, designed for small workgroups and low-volume Intranet applications, will include Netscape Navigator Gold along with Borland s Personal Web Server and local data access to Access, FoxPro, dBASE and Paradox data and carries an estimated street price of $99.95. -- IntraBuilder Professional includes Netscape FastTrack web server for Windows NT, as well as the Netscape Navigator Gold browser and is designed for higher volume Intranets and includes support for desktop database formats as well as remote data access to Microsoft SQL Server A relational DBMS from Microsoft that is a major component of the Windows Server System. It is Microsoft's high-end client/server database and is closely integrated with Microsoft Visual Studio and the Microsoft Office System. and Borland InterBase Windows NT database servers. In addition, broad support for leading Web server API's including NSAPI (NetScape API) A programming interface on Netscape's Web Server. Using NSAPI function calls, Web pages can invoke programs on the server, typically to access data in a database. NSAPI is an alternative to using CGI scripts on Netscape Web servers. , ISAPI (Internet Server API) A programming interface on Internet Information Services (IIS), Microsoft's Web server. Using ISAPI function calls, Web pages can invoke programs that are written as DLLs on the server, typically to access data in a database. , CGI CGI in full Common Gateway Interface. Specification by which a Web server passes data between itself and an application program. Typically, a Web user will make a request of the Web server, which in turn passes the request to a CGI application program. are included. Designed for database and web developers, the estimated street price for IntraBuilder Professional is $499.95 and will be sold through corporate resellers, catalogs, VARs and direct from Borland. -- Designed for high-volume scalable decentralized de·cen·tral·ize v. de·cen·tral·ized, de·cen·tral·iz·ing, de·cen·tral·iz·es v.tr. 1. To distribute the administrative functions or powers of (a central authority) among several local authorities. and centralized IT environments, IntraBuilder Client/Server offers all of the Professional version features plus access to all corporate databases including native drivers for Oracle, Sybase, Informix and DB2 databases and many others through remote ODBC (Open DataBase Connectivity) A database programming interface from Microsoft that provides a common language for Windows applications to access databases on a network. connectivity. IntraBuilder Client/Server allows developers to build multi-tier applications using Remote IntraBuilder Agents which distribute incoming requests among several machines. IntraBuilder Client/Server, sold direct from Borland and through select VARs and SIs, carries a price of $1,995. All prices are in U.S. dollars and apply only in the U.S. and Canada. Dealer prices may vary. Combining Borland's rich database tools with JavaScript -- the new web scripting language developed by Netscape Communications Corporation (company) Netscape Communications Corporation - (Formlerly "Mosaic Communications Corporation", MCC) A company set up in April 1994 by Dr. James H. Clark and Marc Andreessen <marca@netcom. and Sun Microsystems -- IntraBuilder is the most complete set of developer tools that lets corporate Intranet webmasters and database developers easily build and maintain live data-driven applications over the web. IntraBuilder gives professional developers the full functionality of their corporate database on the web, enabling users to interact with the information they need independent of platform or location. JavaScript is an open, cross-platform Java-based scripting language that lets developers quickly and easily build a new generation of network applications for their Intranets. IntraBuilder can create web-based data-entry forms or dynamic reports without learning the JavaScript or HTML HTML in full HyperText Markup Language Markup language derived from SGML that is used to prepare hypertext documents. Relatively easy for nonprogrammers to master, HTML is the language used for documents on the World Wide Web. languages at all. Yet IntraBuilder allows easy modifications via full access to the JavaScript applications source code IntraBuilder automatically generates. IntraBuilder creates dynamic data-based HTML pages on demand. Borland: Making Development Easier Borland International Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :BORL) is a leading provider of products and services targeted to software developers. Borland is distinguished for its high-quality software development tools, which include Delphi, Delphi Client/Server, Borland C++, Visual dBASE, Paradox and InterBase. Borland's award-winning products are supported through comprehensive programs for small- and large-sized software developers, corporate developers, value added resellers and systems integrators. Founded in 1983, Borland is headquartered in Scotts Valley, California Scotts Valley is a small city located in eastern Santa Cruz County, California, United States, about ten miles (16 km) south of San Jose and six miles (10 km) north of the beach in the upland slope of the Santa Cruz Mountains. As of the 2000 census, the city population was 11,385. . -0- Note to Editors: Copies of previous Borland press releases and additional corporate and product information are available on Borland's Internet World Wide Web (WWW WWW or W3: see World Wide Web. (World Wide Web) The common host name for a Web server. The "www-dot" prefix on Web addresses is widely used to provide a recognizable way of identifying a Web site. ) site, at http://www.borland.com. CONTACT: Borland International W. Knox Richardson, 408/431-1201 krichardson@wpo.borland.com |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion