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Borland Announces Entry into Mexico and the Appointment of Eduardo Munoz as Country Manager.


Business Editors/High-Tech Writers

SCOTTS VALLEY, Calif.--(BUSINESS WIRE)--Oct. 14, 2002

As part if its ongoing global expansion, Borland Software Corporation (company) Borland Software Corporation - A company that sells a variety of PC software development and database systems. Borland was founded in 1983 and initially became famous for their low-cost software, particularly Turbo Pascal, Turbo C, and Turbo Prolog.  (Nasdaq NM:BORL) today announced its entry into Mexico and the establishment of its wholly-owned Mexican subsidiary, Borland Software de Mexico, S.A.

"Entry into Mexico is strategically very important to Borland and underscores our goal of making world-class software technology and services available around the globe," Dale L. Fuller, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Borland, said. "We are encouraged by the potential size and growth of Mexico's market for software and services. Other factors, including Mexico's proximity to the U.S., the benefits of NAFTA NAFTA
 in full North American Free Trade Agreement

Trade pact signed by Canada, the U.S., and Mexico in 1992, which took effect in 1994. Inspired by the success of the European Community in reducing trade barriers among its members, NAFTA created the world's
, and President Vicente Fox's leadership in improving Mexico's economic fundamentals -- make this an ideal climate for U.S. businesses seeking to expand into Mexico. In addition, the 'E-Mexico' initiative is great news for leading software companies like Borland that have strong brand recognition throughout Latin America Latin America, the Spanish-speaking, Portuguese-speaking, and French-speaking countries (except Canada) of North America, South America, Central America, and the West Indies. ."

"Further, with Kylix being the leading development solution for the Linux platform, we are encouraged by the recent decision of the Mexico City Mexico City
 Spanish Ciudad de México

City (pop., 2000: city, 8,605,239; 2003 metro. area est., 18,660,000), capital of Mexico. Located at an elevation of 7,350 ft (2,240 m), it is officially coterminous with the Federal District, which occupies 571 sq mi
 government to convert to Linux, a move that may facilitate similar moves throughout the Mexican public sector," said Mr. Fuller.

The Information Technology (IT) Sector in Mexico has developed at an impressive rate in the last few years. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 International Data Corporation, IT spending is expected to grow significantly for the next three years.

In connection with its entry into Mexico, Borland also announced the appointment of Eduardo Munoz Orta as country manager for Mexico. A 15-year software industry veteran, Mr. Munoz most recently served as country sales manager sales manager ngerente m/f de ventas

sales manager ndirecteur commercial

sales manager sale n
 for Lotus Development Corporation (company) Lotus Development Corporation - A software company who produced Lotus 1-2-3, the Symphony spreadsheet and Lotus Notes for the IBM PC.

Disliked by the League for Programming Freedom on account of their lawsuits.

Quarterly sales $224M, profits $10M (Aug 1994).
, which he joined in 1990. Mr. Munoz will be based in Mexico City and will report to Charles Hixson, regional vice president for the Americas at Borland.

"We have tremendous confidence in Eduardo to lead our efforts in Mexico," said Mr. Fuller. "His extensive experience in the software industry, knowledge of the Mexican marketplace and his keen focus on customer satisfaction will be key in helping us grow our business in Mexico."

To facilitate its plans to establish operations in Mexico and demonstrate commitment to the area, Borland recently participated in a trade mission to Mexico led by Donald L. Evans, secretary of the U.S. Department of Commerce. Keith E. Gottfried, senior vice president -- law & corporate affairs, general counsel at Borland represented Borland on the trade mission. The focus of the four-day mission, which included stops in Mexico City and Monterrey and meetings with high-level Mexican Government leaders like Minister of the Economy Dr. Luis Ernesto Derbez Luis Ernesto Derbez Bautista (born April 1 1947 in Mexico City) is a Mexican politician.

Upon assuming power in December 2000, President Vicente Fox chose him to serve as his Secretary of Economy.
, was to strengthen economic relations between Mexico and the United States Relations between the United States and Mexico are among the most important and complex that each nation maintains. They are shaped by a mixture of mutual interests, shared problems, and growing interdependence.  and to help U.S. businesses explore new trade and investment opportunities in Mexico.

Over the past two years, Borland's ongoing global expansion has led it to open new offices in, among other places, China, India, Singapore, Korea, Finland and Sweden.

About Borland

Borland Software Corporation is a leading provider of technology used to develop, deploy, integrate and manage software applications. Delivering best-in-class technology solutions dedicated to interoperability, Borland allows enterprises of all sizes to move into Web based computing while leveraging legacy systems. From the Fortune 1000 to the Borland Nation comprised of millions of developers around the world, Borland provides customers the freedom to develop applications, deploy them anywhere, and integrate and manage them across the enterprise. Borland solutions enable organizations to increase productivity and deliver higher performance projects faster and on budget, while lowering total cost of ownership.

Founded in 1983, Borland is headquartered in Scotts Valley, California Scotts Valley is a small city located in eastern Santa Cruz County, California, United States, about ten miles (16 km) south of San Jose and six miles (10 km) north of the beach in the upland slope of the Santa Cruz Mountains. As of the 2000 census, the city population was 11,385.  with operations worldwide. To learn more, visit Borland at http://www.borland.com, the community site at http://community.borland.com, or call Borland at 800/632-2864.

All Borland brand and product names are trademarks or registered trademarks of Borland Software Corporation, in the United States and other countries. All other marks are the property of their respective owners.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement

This release contains "forward-looking statements" as defined under the Federal Securities Laws, including the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 and is subject to the safe harbors created by such laws. All statements that are not historical are forward-looking. Forward-looking statements may relate to, but are not limited to, Borland's future financial performance, capital expenditures, revenues, acquisitions, earnings, costs, product development plans, global expansion plans, estimated size of potential customer markets, demand for Borland's products, the projected acceptance by existing or potential customers of new technologies and the potential features of, or benefits to be derived from, the products developed, marketed or sold by Borland, market and technological trends in the software industry and various economic and business trends. Such forward-looking statements are based on current expectations that involve a number of uncertainties and risks that may cause actual events or results to differ materially. Factors that could cause actual events or results to differ materially include, among others, the following: general economic factors and capital market conditions, general industry trends, the size and timing of enterprise-level sales, the potential effects on Borland of competition in computer software product and services markets, growth rates Growth Rates

The compounded annualized rate of growth of a company's revenues, earnings, dividends, or other figures.

Notes:
Remember, historically high growth rates don't always mean a high rate of growth looking into the future.
 in the software and professional services markets that Borland participates in, rapid technological change that can adversely affect the demand for Borland's products, shifts in customer demand, market acceptance of new or enhanced products or services developed, marketed or sold by Borland, delays in scheduled product availability dates, open source technologies that compete with Borland's products, actions or announcements by competitors, software errors, reduction in sales to or loss of any significant customers, the ability to successfully integrate acquisitions, Borland's ability to protect its intellectual property rights, the dependence on technologies licensed from third parties, Borland's ability to attract and retain qualified personnel, Borland's failure to contain costs and unanticipated further deterioration of economic and financial conditions in the United States and around the world resulting from geopolitical ge·o·pol·i·tics  
n. (used with a sing. verb)
1. The study of the relationship among politics and geography, demography, and economics, especially with respect to the foreign policy of a nation.

2.
a.
 conflicts and other consequences of the United States' war against terrorism. These and other risks may be detailed from time to time in Borland's periodic reports filed with the Securities and Exchange Commission, including, but not limited to, its latest Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and its latest Quarterly Report on Form 10-Q Form 10-Q

See 10-Q.
, copies of which may be obtained from www.sec.gov. Borland is under no obligation to (and expressly disclaims any such obligation to) update or alter its forward-looking statements whether as a result of new information, future events or otherwise.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1MEX
Date:Oct 14, 2002
Words:1068
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